Think you know what your brand is all about? Are you sure your young audience feels the same? The relationships that young people have with brands are all tied up in the complexity and contradictions of how they see the world. We help clients understand the essence of their brands, the feelings and ideas associated with them, and the brand values that do and don’t resonate with Millennials and Gen Z.
We use a range of concept and proposition-testing techniques to analyse young people’s preferences and