State of the Youth Nation

Considerate consumer

Published 24th January 2022

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Why ethics are changing Gen Z's purchasing habits

Young people’s purchase decisions are increasingly informed by their ethical values and principles rather than by trendiness - those who value a brand ‘being on trend/fashionable’ the most has declined from 11% in 2019 to only 2% in 2021.

What does this mean for businesses?

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TOPICS

What topics are covered in this article?

  • Employment
  • Graduate schemes
  • Work
  • Covid-19
  • AI & Technology

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STATE OF THE YOUTH NATION

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