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How Gen Z will change the world

eBook series (vol.1)

Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.

Josephine Hansom VP Youth 26/04/2022

In our latest series of eBooks, we look at how this generation is changing the world. You’ll discover what they think, feel and do about the topics that matter to them the most. Put their attitudes at the centre of your marketing strategies and build stronger, more sustainable future plans for your organisation.

In Vol.1 we provide insight on how:

1. Gen Z will change the way we view gender identity

2. Gen Z will change our footprint on the planet

3. Gen Z will change the way we influence

Read now: Simply complete the form below to access the full eBook for free…


More from this series: how Gen Z will change the world

Discover more trends from this eBook series. Download volumes 2 & 3 now:


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business…

Download the brochure

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