Why do over 90 universities choose to work with YouthSight?

In the competitive HE sector, universities need robust evidence to support their marketing choices. YouthSight can help. Our HE research consultants will listen to your problems and through bespoke or syndicated solutions, help you become more customer-centric and successful.


YouthSight will help you


Become more competitive Boost recruitment and improve retention Spend your budget optimally




Who do we work with?




Bespoke research

Bespoke projects are tailored to your exact needs whether tactical or strategic.


  • New course development
  • Prospectus & website improvement
  • Student satisfaction
  • Open day evaluation
  • Targeting & positioning
  • Competitive benchmarking
  • Fee sensitivity
  • Portfolio review
  • Brand evaluation


  • Quantitative surveys
  • Insight communities
  • Focus groups
  • In-depth interviewing
  • Mystery shopping
  • Advanced analytics (max diff, segmentations, conjoint, PSM)




Subscription research

Our three Decision-Making Dashboards offer fast, flexible, and cost-effective ways for Universities to compete more successfully. Evaluate your marketing spend, understand your market position, discover new opportunities, and bring emerging threats into focus.

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Higher expectations

The UG applicant Journey

The UK’s biggest insight tool on what drives university choice. Dig into 10 years of trended data to understand what matters most to your prospective students. Beat your rivals by finding out where you under perform and why. Over 50 marketing & recruitment indicators will help you improve your undergraduate targeting & conversion rates. READ MORE >>

PGT Plus:

The PGT Applicant journey

Do you know what motivates your prospective PGT students, and do you understand what is holding them off from applying? PGT Plus is the only whole-market PGT research tool, equipping HEIs with highly actionable insights into this complex set of markets. READ MORE >>

HE Marcomms:

The impact and efficacy of HE marketing materials

Are you investing your marketing budget wisely or wasting it on the wrong channels at the wrong time? YouthSight’s newest online research tool will help you focus your spend efficiently. With in-depth analysis of 30+ information sources, the HEM dashboard is structured around usage, influence, needs and gaps and includes a clearing section. READ MORE >>



Our Dashboards are exclusive to YouthSight and draw on tens of thousands of interviews with members of our unique OpinionPanel Community, the UK’s largest youth research community with over 90,000 people at, or about to start, university.



Get in touch

We care about the HE sector and we want to make a broader contribution. We often produce insight for the media and send our free HE Research Snippets to clients. If you’d like to receive our Snippets or ask the team a specific question, please get in touch via the contact form.



Who we work with