Beat your rivals. Find out where you under perform and why.


Click here to view lagerFor over a decade, HEx has been providing UK universities with the evidence they need to support their undergraduate marketing, recruitment and retention strategies. Based on over 120,000 student interviews, our dashboard is the UK’s largest HE insight tool unraveling what truly drives university choice.

Get 40+ marketing and recruitment indicators to help refine your targeting and conversion, unrivaled competitor insights and become a valued member of our HE Insight Club, giving you quarterly insight reports and access to exclusive events and conferences.

Last but not least, you’ll get an annual presentation based on the needs of your team and be supported by a dedicated team of HE researchers every step of the way.





Trend Data

10+ years of data on 120,000 students

Access all historical data, 150+ user-friendly charts and filter & compare functionality to keep you up-to-date on everything from location and reputation, to social life and open days (full list below).


A unique level of granularity

Explore 47 key drivers of choice and gain unrivaled insights into your competition, to see how you measure up to your rivals. We’ll also deliver an annual presentation to you and your team, zeroing in on your needs and tackling your weaknesses.


Become a member of the HE Insight Club

Quarterly insight reports, leveraging the insights from our HE dashboards on a topical challenge. Visual, easy to digest and easy to share. The club also features exclusive access to conferences and events focused on your target market.


See list of key drivers of choice

  • Reputation
  • Recommendations
  • Dealings with you
  • Costs
  • Social life
  • Future employability
  • Location
  • Campus facilities
  • Course
  • Open day
  • Initial satisfaction and early experience

… and more. Please enquire to find out more.

See list of filter & compare analysis variables

  • Year
  • Gender
  • Age
  • Overseas fee payers
  • Nationality
  • University type
  • Broad subject
  • Principal subject
  • School type
  • Social grade
  • WP score
  • Qualifications taken to apply for university
  • Clearing
  • Home region
  • UCAS points
  • Additional breaks derived from questions

… and more. Please enquire to find out more.








Subscription Levels

Three service levels tailored to fit your needs


Gold Silver Bronze
A dedicated HE-focused client service team
Dashboard training
Historical trend data 10 years 5 years 5 years
Sector insights
Importance insights -your institution & competitors
Performance insights - your institution & competitors
Benchmarking your HEI vs. competition
Decliners data
Verbatim data "In their own words"
'HE Insight Club' membership
User licenses 4 2 1
Presentation Bespoke (Addressing 2 key client issues) Standard (Overview)

Get the definitive data you need to empower your next strategy. To find out more, book a demo and get in touch.