Base your decisions on solid market evidence, not the latest hipster fads. State of the Youth Nation is your expert companion in understanding Millennials (Gen Y) & Gen Z. Updated with fresh interviews every 60 days, State of the Youth Nation delivers:

Designed to help you position your brand correctly so you can win over the hearts and minds of young consumers.



Insight reports to keep your brand plugged into youth culture


The Millennial Male – A Crisis Of Masculinity?

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How To Market To The Student Consumer in 2018

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How Gaming Is The Latest Untapped Route To Your Audience

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Social Influencers – A New Era Of Advertising

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Generation Z – Hopes, fears And Habits Of The Newest Generation

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Stay In or Go Out – What Do Millennials Do On The Weekend?

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What we track in State of the Youth Nation

We’ve identified three core drivers that shape the world of young people. Within these drivers we track the following themes:



Get in touch to see a full list of the topics we cover



SYN Delivers a 360° view of Millennials & Gen Z


Trend Data

Trend data since 2015

We interview 1,000 16 – 24 year olds every two months ensuring our bank of 2000+ data points is bang up-to-date. Explore everything from media consumption and health & well being, to favourite brands and future aspirations.


Youth insights and personalised reports

Youth insights, vox pops and personalised reports

Fortnightly reports and quarterly trends analysis on our data – so you don’t need to crunch the numbers. Our topical monthly voxpops bring the reports to life and an annual personalised report with your goals in mind to help align your marketing strategy.


Face-to-face engagement

A needs-focused workshop

Led by experienced YouthSight researchers, putting young people on the agenda for your organisation. We will help you gain cut-through and connect with the youth of today.


The dashboard

Our unique online dashboard hosts all our core content, easily accessible, 24/7.




Three membership levels


Gold Silver Bronze
Data hub - all waves of data since 2015 on 100s of key market metrics
Real insights breakfast sessions - guided group discussions
Insight hub - analysis reports, voxpops and trends briefings
Pitch your questions to our youth panel
Youth targeting report - to target your market
Youth culture presentation workshop - a customised presentation based on the needs of your team

For pricing, please get in touch




Clients we’ve helped