Insight Solutions

FIND OUT FAST
by YouthSight 

Get the immediate answers you need to succeed with Gen Z - on a budget that suits you.

 

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RESEARCH TOOLS & SOLUTIONS

Meet your future. Today.

Find out fast! Quick, practical solutions that will solve your toughest youth marketing challenges - on a budget that suits your business. 

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INSTANT ACCESS TO DATA

State of the Youth Nation
Get set up in less than 24hrs

Make smarter, more confident youth marketing decisions with the most up-to-date tracking data on your young consumers.

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16-24 Surveys
TACTICAL RESEARCH

16-24
Starter Surveys

Remain relevant in Gen Z's new world. Choose your research topic, throw your own questions into the mix and get the answers you need to grow brand love.

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FAST SURVEYS

Omnibus
Surveys

If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.

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INSTANT INSIGHTS

Consumer
Reports

Identify Gen Z consumer trends, anticipate change and exploit opportunities to boost your marketing success. Starting from just £150.

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VIDEO INSIGHT

Insight
Webinars

Exclusive insights and recommendations delivered by our team of specialist youth researchers; covering a range of topics around youth culture.

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Gen z buddies
YOUTH SOUNDING BOARD

Brand
Buddies

We'll link your team with your own next-gen brand buddies, who'll be available to regularly chat, and share ideas with, as and when you need to.

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VOX POPS

SnapMe
Videos

Hear young people answer your questions, in their own words with our Vox pops - we offer a 48 hour turnaround

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Not found what you're looking for yet?

Whatever your challenge or your budget, we will have a solution. Get in touch with a specialist youth researcher today.

Let's chat

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Get in touch with a member of our research team.

Whatever your challenge or budget, our specialist team will be able to help. Submit your details below and we'll be in touch for a quick, no-obligation chat.

Never start from zero

We take the guesswork out of your under 30s marketing - whether you need bespoke research, fast surveys or ongoing data - we have the tools you need to succeed with Gen Z. 

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SPECIALIST YOUTH RESEARCHERS

Research Consultancy

Our experienced research team provide clear and incisive insight that enables clients to create and maintain outstanding products/services that excite and inspire.

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ONGOING TRACKING DATA

State of the Youth Nation

Our State of the Youth Nation tracking product will equip you with the tools to better engage with young people, and put the drivers that shape their worlds at the heart of your youth market decisions.

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State of the Youth Nation

A State of the Youth Nation subscription helps leading brands make better youth market decisions.

Base your decisions on solid market evidence - without having to commission extra research.

See State of the Youth Nation in action

Want to see our insight tracking product in action? Submit your details below to take a no-obligation tour of the dashboard. 

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Order the brochure

want to find out more about how a subscription to State of the Youth Nation can elevate your youth marketing strategy? 

Download the brochure for the full details.

Order

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16-24 Starter Surveys

Our surefire way to grow brand love with Gen Z.

Starter surveys are the ideal solution if you've had your budget cut or frozen, and want to gain instant success with younger audiences. You'll get all our analysis around a research theme of your choice and you can throw in your own questions to the mix.

Find out more

Interested in reading more? Enter your details below and we'll send you more information on our starter surveys, including a breakdown of price.


 

Youth Omnibus

Want to ask your young consumers a few quick questions? Our weekly omnibus surveys are the perfect solution. 

Our four omnibus surveys are ideal if you need fast, cost-effective answers for: quick polls; campaign evaluation and tracking; strategic planning; product development, comms & concept testing

Entry price starts from just £1,200, and this includes three standard questions (further questions start from £300). 

16-24-YEAR-OLDS IN THE UK

Youth Omnibus

  • 1,000 completes with young people aged 16-24
  • Full national coverage
  • Representatively split by gender, age, and education status 
  • Less than one week turnaround (submit your questions by Thursday and get results on Wednesday)
  • Customised tables include three demographics as standard


Entry price from only £1,200, includes three standard questions (further questions start from £300).

UNIVERSITY APPLICANTS

Applicant Omnibus

  • 500 completes with young people who have made an application to study at a university in the UK
  • Sample representatively split by gender, age and school type 
  • Less than one week turnaround (submit your questions by Thursday and get results on Wednesday)
  • Customised tables include three demographics as standard


Entry price from only £1,200, includes three standard questions (further questions start from £300).

STUDENTS

Student Omnibus

  • 1,000 completes with full-time undergraduate students enrolled at publicly funded UK universities / higher education institutes 
  • Full national coverage
  • Sample representatively split by gender, course year and university type 
  • Less than one week turnaround (submit your questions by Thursday and get results on Wednesday)
  • Customised tables include three demographics as standard


Entry price from only £1,200, includes three standard questions (further questions start from £300).

RECENT GRADUATES

Young Professionals Omnibus

  • 500 completes with graduates within five years of leaving UK universities / higher education institutes 
  • Full national coverage
  • Sample representatively split by gender and years from graduation 
  • Less than one week turnaround (submit your questions by Thursday and get results on Wednesday)
  • Customised tables include two demographics as standard



Entry price from only £1,200, includes three standard questions (further questions start from £300).

Get a quick quote

Submit your details below if you'd like to have a chat about our omnibus services, or get a quick quote.

Brochure

Download the brochure

Download our digital brochure if you'd like to find out more about our omnibus surveys, or if you'd like further information on our pricing.

Download

omnibus brochure

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Read more about our omnibus surveys

Enter your details to download the brochure


 

Consumer reports

Download fresh consumer insight with our industry renowned thought-leadership reports -  now available on a pay-as you-go basis.  

Browse our bank of insight reports, starting from just £150. Whether you need updates on the latest consumer trends from our one-page spotlights or more in-depth industry insights with practical recommendations - we have you covered.

Identify your consumer trends and exploit opportunities to boost your student marketing success.

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GEN Z SPOTLIGHT

TikTok-down: the platform for Gen Z during lockdown and beyond
£150

How has lockdown impacted the popularity of the social media platform and what content do Gen Z want – and expect - to see from you on TikTok?

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GEN Z TREND BRIEFING

The rise of self-care
£150

How do Gen Z conceptualise self-care? How do they practice it? What tools do they use? What does this mean for your institution and how can you tap into this trend?

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GEN Z SPOTLIGHT

A crash in optimism
£150

Gen Z embrace dark humour as a coping mechanism to deal with the prospect of a bleak future. How can you offer them comfort and escapism during these uncertain times?

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GEN Z SPOTLIGHT

Turbulent times: Gen Z are being forced to grow up
£150

Why are Gen Z being forced to grow up? What are the growing pressures that they’re facing? What effect is this having on them? And how do you show that you care?

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GEN Z SPOTLIGHT

Gen Z are posting less but still share their big experiences
£150

How are Gen Z’s habits around posting on social media changing? Why is this happening? And what do you need to do to adapt to this new behaviour?

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mobile gaming
GEN Z SPOTLIGHT

Gaming on the move
£150

What are Gen Z's attitudes to mobile gaming apps? What is driving change in their behaviour? And how can you tap into this trend to drive engagement with young people?

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GEN Z BRIEFING

Achieve cut-through with Gen Z
£500

Find your place in Gen Z’s cluttered media landscape with our engagement toolkit. Connect through realism, engage through their passions and gain levity through escapism.

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GEN Z SPOTLIGHT

Disillusioned with the wider world
£150

Gen Z want to take control of their futures. What is driving this behaviour? What does it mean for you? And how you can be an ally to their cause.

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Online events

Experience our insight webinars - now available to book and watch on demand.

Listen to our Gen Z experts as they share their knowledge on topical issues and trends impacting Gen Z. Hear from your young audiences and gain a competitive edge by applying our practical recommendations to your strategy.

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WEBINAR

10 Unexpected Ways Gen Z Will Change the World
£150

The webinar will take you through the 10 unexpected ways that Gen Z are changing the world.

You'll discover how Gen Z is:

Challenging stereotypes
Questioning behaviour 
Effecting change

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WEBINAR

Unstoppable: Why brands need to connect with the change-maker generation
£150

Gen Z are sensible and risk adverse. So how come they are at the forefront of the biggest social action movements of the last decade calling for change?  

This webinar explores how Gen Z have become social change-makers and why it's important that your brand listens to them.

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WEBINAR - post-pandemic
WEBINAR

The Role of Student Accommodation Post-Pandemic
£150

How can you meet the needs of your current and future students when it comes to accomodation?

This webinar equips you with advice around::

How to play a part in their independence
How to provide a safe space 
How to offer comfort

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WEBINAR

Modern Love
£150

Our Modern Love webinar is all about the romantic relationships of young people, and what they want from dating and their partners. 

In this webinar, we inspire you to develop greater brand love and lasting loyalty, covering:

Dating app culture
Youthful intimacy
Loyalty during lockdown

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Brand Buddies

We will link up your team with ten young people who will become their youth mentors. 

These 'Brand Buddies' will be your resident youth experts - chatting with your team on a regular basis, sharing what's going on in their life, and allowing your team to keep young people at the heart of their decision-making.

in depth research

In-depth view of how young people live their lives

Get to the heart of what it means to be a young person today.
engagement

In-the-moment insight as and when you need it

Your buddy is on-hand to quickly answer your questions as they arise
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Put young people at the heart of your decisions

Keep your young audience top-of-mind when making strategic decisions.

Find out more

Interested in finding out more about our Brand Buddy scheme? Enter your details below and we can send you through more information, including prices. 


Our Work

Success Stories

We're famous for helping universities solve their toughest student marketing challenges. We bring a mix of sector knowledge, research expertise and trend data to every project we run. Check out some of our success stories to see how. 

View case studies

Case Study: The University of Manchester

Case Study: The University of Manchester

How we helped Tthe University of Manchester improve open day conversion
Case Study: University of Bristol

Case Study: University of Bristol

How we shaped the offer strategy for the University of Bristol
Case Study: University of Southampton

Case Study: University of Southampton

We helped the University of Southampton evaluate how well their brand reson...

Our Thinking

Read the latest thought-leadership articles from our blog

The Fast Fashion Paradox and the Second Hand Solution | New eBook
Youth Thinking

The Fast Fashion Paradox and the Second Hand Solution | New eBook

The new Gen Z eBook is now available to download - a must-read for marketers who want to immerse themselves in the worlds of their young audiences.
13 Oct 2020 Read more
Sodexo Launches Concierge Service 'Circles' in Response to Latest Student Survey Results
Youth Thinking

Sodexo Launches Concierge Service 'Circles' in Response to Latest Student Survey Results

Global Facility Management business Sodexo launches the innovative new Circles concierge service at two uk universities to help students adjust to life.
8 Oct 2020 Read more
Gen Z: Culture List Webinar | Online Event | Thursday 1st October 2020
Youth Thinking

Gen Z: Culture List Webinar | Online Event | Thursday 1st October 2020

Join the upcoming Gen Z webinar on Thursday 1st October, to celebrate the launch of our new Culture Lists - a new feature of State of the Youth Nation.
29 Sep 2020 Read more

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Chat with us

Do you have a student marketing challenge that you'd like to talk to us about?

Let's chat

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Chat with us

Do you have a challenge or project that you'd like to talk to us about? Submit your details below for a quick chat.