FIND OUT FAST
by YouthSight
Get the immediate answers you need to succeed with Gen Z - on a budget that suits you.
RESEARCH TOOLS & SOLUTIONS
Meet your future. Today.
Find out fast! Quick, practical solutions that will solve your toughest youth marketing challenges - on a budget that suits your business.
INSTANT ACCESS TO DATA
State of the Youth Nation
Get set up in less than 24hrs
Make smarter, more confident youth marketing decisions with the most up-to-date tracking data on your young consumers.
TACTICAL RESEARCH
16-24
Starter Surveys
Remain relevant in Gen Z's new world. Choose your research topic, throw your own questions into the mix and get the answers you need to grow brand love.
FAST SURVEYS
Omnibus
Surveys
If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.
INSTANT INSIGHTS
Consumer
Reports
Identify Gen Z consumer trends, anticipate change and exploit opportunities to boost your marketing success. Starting from just £150.
VIDEO INSIGHT
Insight
Webinars
Exclusive insights and recommendations delivered by our team of specialist youth researchers; covering a range of topics around youth culture.
YOUTH SOUNDING BOARD
Brand
Buddies
We'll link your team with your own next-gen brand buddies, who'll be available to regularly chat, and share ideas with, as and when you need to.
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VOX POPS
SnapMe
Videos
Hear young people answer your questions, in their own words with our Vox pops - we offer a 48 hour turnaround
Not found what you're looking for yet?
Whatever your challenge or your budget, we will have a solution. Get in touch with a specialist youth researcher today.
Get in touch with a member of our research team.
Whatever your challenge or budget, our specialist team will be able to help. Submit your details below and we'll be in touch for a quick, no-obligation chat.
SPECIALIST YOUTH RESEARCHERS
Research Consultancy
Our experienced research team provide clear and incisive insight that enables clients to create and maintain outstanding products/services that excite and inspire.
ONGOING TRACKING DATA
State of the Youth Nation
Our State of the Youth Nation tracking product will equip you with the tools to better engage with young people, and put the drivers that shape their worlds at the heart of your youth market decisions.
State of the Youth Nation
A State of the Youth Nation subscription helps leading brands make better youth market decisions.
Base your decisions on solid market evidence - without having to commission extra research.
Latest Gen Z Insight
Regular webinars
Action-orientated change
Latest Gen Z Insight
Be better prepared with the most up-to-date tracking data (nationally representative); stay on top of the evolving needs of your future consumers.
Regular webinars
Watch our exclusive webinars themed around: 1) Who is Gen Z? 2) How to achieve cut through? 3) Best practice 101
Action-orientated change
Challenge us to improve your Gen Z engagement strategy. We will deliver an action-orientated insight deck that will inspire change
16-24 Starter Surveys
Our surefire way to grow brand love with Gen Z.
Starter surveys are the ideal solution if you've had your budget cut or frozen, and want to gain instant success with younger audiences. You'll get all our analysis around a research theme of your choice and you can throw in your own questions to the mix.
Brand positioning, new product testing or comms development analysis
Voxpops to answer your most burning question
A workshop presentation with an action planning session (can be run virtually)
Brand positioning, new product testing or comms development analysis
You get to pick the basis of the research study from one of three topics, and we'll provide you with all the analysis you need to drive success.
Voxpops to answer your most burning question
Get the unfiltered answers you need directly from your young audiences . We'll send you a series of videos, recorded by Gen Z, as they share their thoughts on your most pressing question.
A workshop presentation with an action planning session (can be run virtually)
You'll get a tailored insight deck delivered by our Gen Z experts. We'll help you apply the research to your brand and create a practical strategy that'll empower you to win brand affinity with Gen Z.
Read more about our omnibus surveys
Enter your details to download the brochure
Consumer reports
Download fresh consumer insight with our industry renowned thought-leadership reports - now available on a pay-as you-go basis.
Browse our bank of insight reports, starting from just £150. Whether you need updates on the latest consumer trends from our one-page spotlights or more in-depth industry insights with practical recommendations - we have you covered.
Identify your consumer trends and exploit opportunities to boost your student marketing success.
GEN Z SPOTLIGHT
TikTok-down: the platform for Gen Z during lockdown and beyond
£150
How has lockdown impacted the popularity of the social media platform and what content do Gen Z want – and expect - to see from you on TikTok?
GEN Z TREND BRIEFING
The rise of self-care
£150
How do Gen Z conceptualise self-care? How do they practice it? What tools do they use? What does this mean for your institution and how can you tap into this trend?
GEN Z SPOTLIGHT
A crash in optimism
£150
Gen Z embrace dark humour as a coping mechanism to deal with the prospect of a bleak future. How can you offer them comfort and escapism during these uncertain times?
GEN Z SPOTLIGHT
Turbulent times: Gen Z are being forced to grow up
£150
Why are Gen Z being forced to grow up? What are the growing pressures that they’re facing? What effect is this having on them? And how do you show that you care?
GEN Z SPOTLIGHT
Gen Z are posting less but still share their big experiences
£150
How are Gen Z’s habits around posting on social media changing? Why is this happening? And what do you need to do to adapt to this new behaviour?
GEN Z SPOTLIGHT
Gaming on the move
£150
What are Gen Z's attitudes to mobile gaming apps? What is driving change in their behaviour? And how can you tap into this trend to drive engagement with young people?
GEN Z BRIEFING
Achieve cut-through with Gen Z
£500
Find your place in Gen Z’s cluttered media landscape with our engagement toolkit. Connect through realism, engage through their passions and gain levity through escapism.
GEN Z SPOTLIGHT
Disillusioned with the wider world
£150
Gen Z want to take control of their futures. What is driving this behaviour? What does it mean for you? And how you can be an ally to their cause.
Online events
Experience our insight webinars - now available to book and watch on demand.
Listen to our Gen Z experts as they share their knowledge on topical issues and trends impacting Gen Z. Hear from your young audiences and gain a competitive edge by applying our practical recommendations to your strategy.
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WEBINAR
10 Unexpected Ways Gen Z Will Change the World
£150
The webinar will take you through the 10 unexpected ways that Gen Z are changing the world.
You'll discover how Gen Z is:
Challenging stereotypes
Questioning behaviour
Effecting change
WEBINAR
Unstoppable: Why brands need to connect with the change-maker generation
£150
Gen Z are sensible and risk adverse. So how come they are at the forefront of the biggest social action movements of the last decade calling for change?
This webinar explores how Gen Z have become social change-makers and why it's important that your brand listens to them.
WEBINAR
The Role of Student Accommodation Post-Pandemic
£150
How can you meet the needs of your current and future students when it comes to accomodation?
This webinar equips you with advice around::
How to play a part in their independence
How to provide a safe space
How to offer comfort
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WEBINAR
Modern Love
£150
Our Modern Love webinar is all about the romantic relationships of young people, and what they want from dating and their partners.
In this webinar, we inspire you to develop greater brand love and lasting loyalty, covering:
Dating app culture
Youthful intimacy
Loyalty during lockdown
In-depth view of how young people live their lives
Get to the heart of what it means to be a young person today.
In-the-moment insight as and when you need it
Your buddy is on-hand to quickly answer your questions as they arise
Put young people at the heart of your decisions
Keep your young audience top-of-mind when making strategic decisions.
A kick-starter workshop (online)
Catch-up sessions (every 3 months)
Ad-hoc questions
Lessons learned session (6 months)
A kick-starter workshop (online)
Meet your brand buddies, start building a rapport and get to know a little about their lives. We'll provide a variety of interactive tasks allowing your team to fully immerse themselves in the world of their youth mentors.
Catch-up sessions (every 3 months)
Regular informal video sessions with your buddies, will allow your team to have more intimate and in-depth discussions.
Ad-hoc questions
We'll provide a forum where your team can reach out to their buddies who will be ready to give their views.
Lessons learned session (6 months)
Your team will present their findings and lessons-learnt from the programme. We'll then facilitate an action planning workshop with your team so we can put these findings into practical actions going forward.
Success Stories
We're famous for helping universities solve their toughest student marketing challenges. We bring a mix of sector knowledge, research expertise and trend data to every project we run. Check out some of our success stories to see how.
Case Study: The University of Manchester
How we helped Tthe University of Manchester improve open day conversion
Case Study: University of Bristol
How we shaped the offer strategy for the University of Bristol
Case Study: University of Southampton
We helped the University of Southampton evaluate how well their brand reson...
