Insight

Gen Z in Lockdown

Lockdown has affected each generation in different ways, Gen Z have had it toughest for many reasons. Watch the videos to find out why.

Let's talk

wave
down
GEN Z IN LOCKDOWN

Video Series

Watch all episodes of our insight video series for free and on demand.

Gen Z in Lockdown video placeholders
EPISODE 1

Love and Romance

arrow

Gen Z in Lockdown video placeholders (1)
EPISODE 2

Friends and Family

arrow

Gen Z in Lockdown video placeholders (2)
EPISODE 3

Health and Wellbeing

arrow

Gen Z in Lockdown video placeholders (4)
EPISODE 4

Education and Work

arrow

Gen Z in Lockdown video placeholders (5)
EPISODE 5

Beyond Lockdown

arrow

Insight

Market research services

We're skilled in fusing together qualitative and quantitative research approaches, steering brands and universities towards brand distinctiveness. 

Over the last 15 years we've become famous for our work with UK universities. We've solved challenges for over 100 higher education institutions, which has driven their student attraction, conversion and retention. 

Market Research for Brands

Market Research for HE Professionals

4
cta-img

Get in touch with the research team

Do you have a project that you'd like to chat to us about?

Chat to us

close button

Speak to our specialist youth researchers and get answers you need to succeed with Gen Z.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.

Insight consultancy:

We provide clear and incisive insight, enabling our clients to create and maintain outstanding products/services that excite and inspire.
  • Focus groups
  • Depth interviews
  • Ethnographic approaches
  • Surveys with or without advanced analytics
  • Co-creation workshops
  • Social media monitoring
  • Immersion sessions
  • Online communities
  • Video insights

Find out more

Tracking Products & Tools:

Never start from zero. We offer tracking products and research tools that will give you instant answers to succeed with Gen Z.

Find out more

Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

View case studies

Case Study: Queen Mary University of London

Case Study: Queen Mary University of London

How we helped Queen Mary University London make the right first impressions...
Case Study: The Guardian

Case Study: The Guardian

How we helped The Guardian fill their knowledge-gap around Gen Z
Case Study: Sport England

Case Study: Sport England

How we helped Sport England get more young people active

Our Thinking

Our blog is your youth resource.

Josephine Hansom is the featured guest on this week's Data Stories podcast
Youth Thinking

Josephine Hansom is the featured guest on this week's Data Stories podcast

YouthSight's Managing Director of Research, Josephine Hansom speaks to Rahul Jerome on the Data Stories: Leaders at Work podcast.
10 Feb 2021 Read more
The Fast Fashion Paradox and the Second Hand Solution | New eBook
Youth Thinking

The Fast Fashion Paradox and the Second Hand Solution | New eBook

The new Gen Z eBook is now available to download - a must-read for marketers who want to immerse themselves in the worlds of their young audiences.
13 Oct 2020 Read more
Sodexo Launches Concierge Service 'Circles' in Response to Latest Student Survey Results
Youth Thinking

Sodexo Launches Concierge Service 'Circles' in Response to Latest Student Survey Results

Global Facility Management business Sodexo launches the innovative new Circles concierge service at two uk universities to help students adjust to life.
8 Oct 2020 Read more

Go to Blog

cta-img

Get in touch with the HE research team

Do you have a project that you'd like to chat to us about?

Chat to us

close button

Speak to our specialist youth researchers and get answers from your Gen Z audiences.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.