Insight

Gen Z in Lockdown

Lockdown has affected each generation in different ways, Gen Z have had it toughest for many reasons. Watch the videos to find out why.

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GEN Z IN LOCKDOWN

Video Series

Watch all episodes of our insight video series for free and on demand.

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EPISODE 1

Love and Romance

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EPISODE 2

Friends and Family

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EPISODE 3

Health and Wellbeing

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EPISODE 4

Education and Work

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EPISODE 5

Beyond Lockdown

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EPISODE 6

Hobbies

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Insight

Market research services

We're skilled in fusing together qualitative and quantitative research approaches, steering brands and universities towards brand distinctiveness. 

Over the last 15 years we've become famous for our work with UK universities. We've solved challenges for over 100 higher education institutions, which has driven their student attraction, conversion and retention. 

Market Research for Brands

Market Research for HE Professionals

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Get in touch with the research team

Do you have a project that you'd like to chat to us about?

Chat to us

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Speak to our specialist youth researchers and get answers you need to succeed with Gen Z.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.

Insight consultancy:

We provide clear and incisive insight, enabling our clients to create and maintain outstanding products/services that excite and inspire.
  • Focus groups
  • Depth interviews
  • Ethnographic approaches
  • Surveys with or without advanced analytics
  • Co-creation workshops
  • Social media monitoring
  • Immersion sessions
  • Online communities
  • Video insights

Find out more

Tracking Products & Tools:

Never start from zero. We offer tracking products and research tools that will give you instant answers to succeed with Gen Z.

Find out more

Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

View case studies

Case Study: Queen Mary University of London

Case Study: Queen Mary University of London

How we helped Queen Mary University London make the right first impressions...
Case Study: The Guardian

Case Study: The Guardian

How we helped The Guardian fill their knowledge-gap around Gen Z
Case Study: Sport England

Case Study: Sport England

How we helped Sport England get more young people active

Our Thinking

Our blog is your youth resource.

Gen and Millennials: The Generation Gap
Youth Thinking

Gen and Millennials: The Generation Gap

What do Gen Z think the difference is between them and their Millennial predecessors? Watch the free insight video to find out
1 Jun 2021 Read more
What Social Media Content do Gen Z Want to See?
Youth Thinking

What Social Media Content do Gen Z Want to See?

What social media content do Gen Z want to see and what channels are they using. Find out in our new insight infographic.
25 May 2021 Read more
Gen Z After Lockdown: What hobbies are here to stay?
Youth Thinking

Gen Z After Lockdown: What hobbies are here to stay?

Now that lockdown restrictions have eased, what activities and hobbies will Gen Z continue and what will make a comeback?
19 May 2021 Read more

Go to Blog

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Get in touch with the HE research team

Do you have a project that you'd like to chat to us about?

Chat to us

close button

Speak to our specialist youth researchers and get answers from your Gen Z audiences.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.