Insight Series

Gen Z Trends

Our Gen Z trends video series reveals what's popular in young people's worlds right now.

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VIDEO SERIES

Gen Z Trends

Discover what's trending in the world of pop culture according to Gen Z. Watch episodes 1 and 2 now, and keep an eye out for episode 3 coming soon...

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EPISODE 1

Fashion, Food & Experiences

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EPISODE 2

Celebrities & Media

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EPISODE 3

Social Media & Gaming

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Insight

Market research services

We're skilled in fusing together qualitative and quantitative research approaches, steering brands and universities towards brand distinctiveness. 

Over the last 15 years we've become famous for our work with UK universities. We've solved challenges for over 100 higher education institutions, which has driven their student attraction, conversion and retention. 

Market Research for Brands

Market Research for HE Professionals

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Get in touch with the research team

Do you have a project that you'd like to chat to us about?

Chat to us

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Speak to our specialist youth researchers and get answers you need to succeed with Gen Z.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.

Insight consultancy:

We provide clear and incisive insight, enabling our clients to create and maintain outstanding products/services that excite and inspire.
  • Focus groups
  • Depth interviews
  • Ethnographic approaches
  • Surveys with or without advanced analytics
  • Co-creation workshops
  • Social media monitoring
  • Immersion sessions
  • Online communities
  • Video insights

Find out more

Tracking Products & Tools:

Never start from zero. We offer tracking products and research tools that will give you instant answers to succeed with Gen Z.

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Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

View case studies

Case Study: Queen Mary University of London

Case Study: Queen Mary University of London

How we helped Queen Mary University London make the right first impressions...
Case Study: The Guardian

Case Study: The Guardian

How we helped The Guardian fill their knowledge-gap around Gen Z
Case Study: Sport England

Case Study: Sport England

How we helped Sport England get more young people active

Our Thinking

Our blog is your youth resource.

Results Day nerves | how are A Level students really feeling?
Youth Thinking, Youth Videos

Results Day nerves | how are A Level students really feeling?

Results Day nerves: find out how students are feeling ahead of receiving their results and how businesses can connect with this audience.
12 Aug 2022 Read more
Mental Health: New Research Shows No Signs of Improvements for HE Students
Youth Thinking

Mental Health: New Research Shows No Signs of Improvements for HE Students

Research for the Student Academic Experience Survey shows no marked sign of improvement in students' mental health. Here's why universities need to do more.
4 Aug 2022 Read more
Gen Z Trends Update (Part 3/3): Social Media & Gaming
Youth Thinking, Youth Videos

Gen Z Trends Update (Part 3/3): Social Media & Gaming

New video series - discover the latest Gen Z trends around social media and gaming
8 Jul 2022 Read more

Go to Blog

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Get in touch with the HE research team

Do you have a project that you'd like to chat to us about?

Chat to us

close button

Speak to our specialist youth researchers and get answers from your Gen Z audiences.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.