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The HE Marcomms (HEM) Dashboard 2018/19

Discover the most effective ways of communicating with prospective students


Don't waste time on the wrong channels at the wrong time

Refine your HE marketing communications, and ensure you’re making wise use of your time and investments. The HE Marcomms Dashboard is based on 17,000 interviews, allowing you to ascertain how potential students access and experience information designed to inform their choices.

Covering over 37 information sources, it reveals which sources are used at each stages of the decision-making journey, how they’re rated, to what degree they’re influential, and what’s missing.

To top it off, a fully customised presentation is provided for all Gold members. We first gain an understanding of your concerns and goals and then one of our senior researchers builds a fully bespoke PowerPoint deck to present back to you and your senior team.

Information sources covered
  • University website
  • Prospectus (both print and digital)
  • League tables
  • UCAS website
  • UCAS fairs
  • Campus open day
  • Virtual open day
  • Which? University
  • Student blogs/vlogs
  • Advice from teachers, family, tutors, friends and more (full list below)

A complete view of HE marketing communications

2+ years of data on 17,000 students
Access historical data, 250+ user-friendly charts, based on a solid sample of 17,000 prospective undergraduates and postgraduates. Comes with filter & compare functionality to help you interrogate the data using a number of variables (full list below).
A unique level of granularity
Leave no stone unturned by exploring over 11 different information sources, broken down further by 7 key chapters. We’ll also deliver an annual presentation to you and your team, zeroing in on your needs and tackling your weaknesses.
Become a member of the HE Insight Club
Quarterly insight reports, leveraging the insights from our HE dashboards on a topical challenge. Visual, easy to digest and easy to share. The club also features exclusive access to conferences and events focused on your target market.
Information sources covered
  • Applicant days
  • Printed university prospectus
  • Online university prospectus
  • University post or emails
  • League tables (e.g. the Guardian University league table)
  • UCAS website
  • UCAS fairs / conventions
  • Unistats
  • University website
  • On-campus university open day
  • Virtual university open day
  • Which? University
  • Direct contact with university
  • Comparative websites like
  • Education fairs
  • Funding bodies
  • UKPASS website
  • EducationUK
  • Student blogs/vlogs
  • University Facebook page
  • University Instagram page
  • University Linkedin page
  • University Twitter account
  • University YouTube
  • Advice from current university students
  • Advice from former university students
  • Advice from:
    • teachers
    • parents/family
    • career advisors
    • university lecturers / tutors
    • industry professionals
    • university support staff
    • friends / colleagues
Key chapters
  • Overview
  • About HEM
  • Decision timeline
  • Source use and influence
  • Information needs by source
  • Information needs benchmark
  • Marketing strategy
  • Clearingv
Filter & compare variables
  • Year
  • Gender
  • Nationality
  • Fee status
  • Ethnicity
  • Social Grade
  • School Type
  • Family member been to university
  • UCAS tariff
  • Home region
  • UG uni region
  • UG uni group
  • Desired PG institution’s uni group
  • Prefer FT or PT PG course
  • PG consideration stage
  • PG subject area of most interest
  • JACS 3.0 subject areas applied to/interested in (UG (pre-)applicants)
  • First choice JACS 3.0 subject areas (UG applicants)
  • UG JACS 3.0 subject area (students)
  • Respondent type

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