You can create smarter marketing and recruitment strategies when you get inside the minds of prospective students and understand why they make the decisions they do. By bringing together powerful tracking data and specialist insight, our HE Success Suite empowers you to achieve your attraction and conversion goals.
Elevate your recruitment strategies
Our four trackers look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms. All our trackers have a range of common features and functionality and are available as individual subscriptions, but are even more powerful when used together.
Turn insights into action
All subscribers automatically become part of the HE Insight Club. Membership includes an annual workshop tailored to your student recruitment objectives, exclusive insight reports showcasing the best of our thinking, and twice-yearly market intelligence and youth workshop events.
Get the robust evidence you need to design and validate your student attraction strategy. Each tracker is based on tens - or even hundreds - of thousands of interviews with carefully-selected samples of applicants, undergraduates, postgraduates, and graduates.
Apply exclusive insights and benchmarking data to improve conversion from Open Day.
Understand what truly drives consideration
Invest where it matters to guarantee impact at your events and gain inspiration from applicants themselves
Improve your events’ appeal by understanding what your traditional and aspirational audiences need
Convert undergraduate applicants to your institution with the UK's biggest HE Insight tool, containing over 13 years of data.
Benchmark your institution's appeal against applicant needs
Understand your competitive positioning within the sector
Analyse behaviour of your typical and aspirational target audience
Understand why decliners go elsewhere
Gain insights into the most complex and fragmented HE market.
Refine your strategy based on the most effective ways of communicating with prospective students.
Improve your budget ROI by investing in your most effective comms tools, at the right time
Learn from best practice comms approaches in the HE sector
Tailor your tone and content to fit your target market, for both undergraduate and postgraduate students
Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.
Keep up-to-date with eight reports a year, focused on a topical challenge, an opportunity or threat in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four trackers.
Come along to our popular events where you can meet and work on ideas directly with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.