We help universities stand out from the crowd and win the battle for student attraction, recruitment and conversion
We offer a full range of "made-to-measure" research services as well subscriptions to our HE Success Suite products - four "off-the-peg" online dashboards.
We work with over 90 UK universities – that’s most of the HE providers in the sector. At any one time, we’re typically working with over 25 of them. We have an experienced team of HE insight professionals who will design research that addresses your challenges and gives you practical, actionable answers within your budget and time-frame. And, as universities wrestle with the growing need to build brand distinctiveness, our HE team collaborate closely with our brand insight team to provide clients with fresh commercial thinking and innovative approaches.
As well as being experienced in classic approaches such as focus groups, in-depth interviews and surveys with advanced analytics, our HE team often deploy more innovative approaches such as co-creation workshops, social media monitoring, immersion sessions, online communities and video insights. Regardless of the type of research we undertake, the aim is always to provide highly
Our bespoke insight projects cover recruitment, course development, prospectus development, website optimisation, campaign evaluation, student satisfaction research, open-day evaluation, portfolio review, brand evaluation, offer and scholarship research, decliners and withdrawers research, and many more areas. We will often kick off bespoke projects by conducting desk research and consulting our robust trend data to ensure that any new research is based on a solid foundation and doesn't duplicate.
Our HE Success Suite subscription products provide up to 12 years of stable trend data and whole-market access, benchmarking of your marketing performance and granularity to the level of individual competitors, groups of competitors, mission groups and the sector. Our four dashboards cover open days, undergraduate recruitment, postgraduate recruitment, marketing communications.