The ultimate “HE path to purchase” insight tool for prospective UG students
For over a decade, HEx has been providing UK universities with the evidence they need to plan their undergraduate marketing, recruitment and retention strategies. Based on over 130,000 student interviews, HEx is the UK’s largest HE insight tool, unravelling what truly motivates prospective students to pick your institution.
A subscription to HEx will unlock access to over 40 key marketing and recruitment indicators to help refine your targeting and conversion and show what competitors are doing better than you. But that’s not all: you will also become
So, how can you tweak your marketing and communications strategy to maximise its impact? Where are you underperforming, and how can you turn this around? What can you learn from your rivals? Why did your decliners turn your offer down? This is only a glance at all the insights featured in HEx.
See 11 of our key drivers of choice below, or get in touch to see all 47 factors and our 22 analysis variables.
… and more.
Each driver is split further into specific factors to allow for in-depth diagnosis of your institution’s strength and weaknesses, by over 20 demographic and academic filters, including a student segmentation!
Please enquire to find out more.