We harnessed our 150,000-strong youth research panel to find female applicants who were intending to study a STEM subject at university. We painted a clear story of who they were, their attitudes, their motivations and their feelings towards studying STEM at university; as well as any barriers they may perceive.
We also tested the effectiveness of Imperial’s existing communications with respondents and got in-depth feedback about their appetite and vision for a dedicated online platform.
Who would use it? What potential content would they like to see on the platform? What tone would resonate best?
