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Realise your goals in the complex and fast-changing youth and student markets

Speak to our experts

Experts in young consumers and students

Clients come to us when they are struggling with one of three things: achieving more cut-through in the youth/student audience; remaining relevant over time; or growing market share.

We’re a trusted adviser to many brands, universities, and government bodies; many of whom have kindly agreed to share their stories. Each and every story originates from our unsurpassed research panel of over 150,000 under-30s.

Disruption and disintermediation are everywhere. We’ve helped clients from all sectors tackle challenges - in particular, we’ve worked closely with Higher Education Providers (HEPs) and clients from the worlds of media and broadcasting and sport. 

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Insight tools and services

We will use our experience to challenge your brief and propose fast, cost-effective solutions. 

Our brilliant researchers always put your business goals first to help you bring impactful change to your business.

We work with clients in two ways. Many enjoy an ongoing relationship with us - subscribing to our membership trackers and learning from the best of our thinking. Others come to us with a business problem that needs insight into a more complex solution.

Our work

We’re proud to work with leading brands and over 90 UK universities.

We explain how the decision-making of young consumers impacts our clients, both now and into the future.

Sometimes we work with you to help launch a new product or course, sometimes to benchmark against competitors or evaluate a marketing campaign. But however we help you, everything we do will have youth culture stitched through it.

See our work

Get in touch with the team