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HE Success Suite

The HE marketplace is fiercely competitive.  To win, you need absolute market clarity. Our four unique tracking studies provide this, allowing you play to your competitive strengths:

Open Day Success | Undergraduate Success | Postgraduate Success | Marcomms Success

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You can create smarter marketing and recruitment strategies when you get inside the minds of prospective students and understand why they make the decisions they do. By bringing together powerful tracking data and specialist insight, our HE Success Suite empowers you to achieve your attraction and conversion goals.

What you get

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8 reports per year to spark your thinking

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Up to 10 years of tracking data; yours to manipulate

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Events & Workshops

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Meet peers, talk to applicants and bring ideas to life

 Elevate your recruitment strategies

Our four trackers look at the entire applicant journey,  covering open days, undergraduate and postgraduate decision making, and marcomms. All our trackers have a range of common features and functionality and are available as individual subscriptions, but are even more powerful when used together. 


Turn insights into action

  All subscribers automatically become part of the HE Insight Club. Membership includes an annual workshop tailored to your student recruitment objectives, exclusive insight reports showcasing the best of our thinking, and twice-yearly market intelligence and youth workshop events.

Explore our four trackers

Get the robust evidence you need to design and validate your student attraction strategy. Each tracker is based on tens - or even hundreds - of thousands of interviews with carefully-selected samples of applicants, undergraduates, postgraduates, and graduates.

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Open Day Success

Apply exclusive insights and benchmarking data to improve conversion from Open Day. 
  • Unrivalled competitive knowledge: who performs best, and what do they do that you don’t

  • Understand what truly drives consideration

  • Invest where it matters to guarantee impact at your events and gain inspiration from applicants themselves

  • Improve your events’ appeal by understanding what your traditional and aspirational audiences need


Click here to find out more about the Open Day Success tracker.

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Undergraduate Success

 Formerly Higher Expectations (HEx) 
Convert undergraduate applicants to your institution with the UK's biggest HE Insight tool, containing over 13 years of data.
  • Benchmark your institution's appeal against applicant needs

  • Understand your competitive positioning within the sector

  • Analyse behaviour of your typical and aspirational target audience

  • Understand why decliners go elsewhere


Click here to read more about the Undergraduate Success tracker.

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PGT Success

 Formerly PGT+ 
Gain insights into the most complex and fragmented HE market. 
  • Use the UK's largest postgraduate insight tool to segment the market and optimise your appeal when and where it counts
  • Inform department-level recruitment strategies
  • Understand how to speak to different audiences 
  • Set your course fees to achieve the highest possible level of ROI


Click here to read more about the Postgraduate Success tracker.

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Marcomms Success

 Formerly HE Marcomms 
Refine your strategy based on the most effective ways of communicating with prospective students.
  • Improve your budget ROI by investing in your most effective comms tools, at the right time

  • Learn from best practice comms approaches in the HE sector

  • Tailor your tone and content to fit your target market, for both undergraduate and postgraduate students


Click here to find out more about Marcomms Success.



Features and functionality

 Get the power to interrogate rich, multi-year datasets on your own terms. All subscribers receive ongoing support from a dedicated account manager to help ensure you get the most out of the trackers.

Get unrivalled competitive intelligence; see how you stack up against individual competitors, mission groups and the wider sector and find out how you can stay ahead. 

View the findings as a snapshot or trended over time and discover what best in class looks like.

See how you stack up against individual competitors, mission groups and the wider sector, and find out how you can stay ahead. 

View the findings as a snapshot or trended over time and discover what best in class looks like.

HESS benchmark

Interrogate our research to get the answers you need in just a few clicks. Apply our filter and compare features across a range of analysis variables (including audience, subject, region and university type) to find and tell the stories in the data.

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Understand the why behind the what. Thousands of open-ended verbatim comments bring the numbers to life, capture key themes and help you get closer to the student tone of voice. 

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Capitalise on change and ensure you stay relevant. Zero in on the data to track your own evolution or zoom out to look at trends across the sector.

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Export charts, and the data in them, directly into PowerPoint and Excel. Use this to personalise the data, or create instant, shareable insights with your team.

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HE Insight Club

Supercharge your university and marketing with workshops, insight reports and events. Here's what you get with membership:

Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.


Keep up-to-date with eight reports a year, focused on a topical challenge, an opportunity or threat in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four trackers. 


Come along to our popular events where you can meet and work on ideas directly with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.


Ready to see it in action?


Book a demo