Tracking Products

HE Success Suite

Our unique tracking products provide unrivalled competitor intelligence and years of back-data, accessed through four easy-to-use online dashboards

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Tailored for Higher Education Professionals

By bringing together powerful tracking data and specialist insight, our HE Success Suite empowers you to achieve your attraction and conversion goals. Get the robust evidence you need to design and validate your student attraction strategy. 

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Eight reports per year to spark your thinking
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Up to 10 years of tracking data; yours to manipulate
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Events & workshops

Meet peers, talk to applicants and bring ideas to life.

Elevate your recruitment strategies and turn insights into action

Subscription includes: 


HE Insight Club

Membership to the HE Insight Club:
  • On-site workshop to address your unique recruitment objectives
  • Exclusive insight reports
  • Regular 'meet your consumer' workshops

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Ongoing Support

A dedicated team ready to support you
  • Full on-site training at most UK universities 
  • Dedicated account manager for the duration of your subscriptions

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Explore our four trackers

Our tracking products are based on hundreds of thousands of interviews, with trends dating back as far as 2006 - all available instantly at the touch of a button. They look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making and marcomms.

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HE Success Suite

Open Day Success

Boost your event success by learning what drives conversion

  • Learn from the best practice in the sector and find out how your competitors' performance compares against your own
  • Validate your decisions with a robust and relevant sample group
  • Understand what matters most to your prospective students so you can direct investment to where it's going to count most
  • Find out what truly drives choice, informing you on where you should focus your efforts

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HE Success Suite

Undergraduate Success

Boost undergraduate attraction and conversion

  • Benchmark your performance against your peers and competitors
  • Drill down into the needs of your target and aspirational audiences
  • Learn how and why you lost out to your competitors
  • Discover the emotional drivers and understand what motivates applicants

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HE Success Suite

Postgraduate Success

Boost your postgraduate attraction and conversion
  • Gain unrivalled insight into the factors that impact decision-making
  • Set your PGT fees based on robust evidence
  • Validate your decisions and unearth new opportunities 
  • Decode the audiences that make up the complex postgraduate market

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HE Success Suite

Marcomms Success

Enhance your marketing communications by focusing on what impacts choice 
  • Discover when and where to invest to maximise impact
  • Create impactful marcomm strategies tailored to key stages 
  • Get an applicant's perspective on your marcomms
  • Gain inspiration by learning what students really think

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Features & functionality


Get the power to interrogate rich, multi-year datasets on your own terms. All subscribers receive ongoing support from a dedicated account manager to help ensure you get the most out of the trackers.

Get unrivalled competitive intelligence; see how you stack up against individual competitors, mission groups and the wider sector and find out how you can stay ahead. View the findings as a snapshot or trended overtime and discover what best in class looks like.

HE Insight Club

Each HE Success Suite subscription include membership to the HE Insight Club.

An annual on-site workshop tailored to your unique challenges

Galvanise your team by embedding key insights about your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Expert trend and insight reports

Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities and threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.

Regular 'meet your consumer' workshops

At our events you can meet and work on ideas directly with your target student audience. You’ll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.
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Book a demo

Ready to see it in action? Book a free, no-obligation demo.


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Book a demo

Book a free, no-obligation demo of the HE Success Suite and see how it can help you boost your recruitment and conversion.