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Higher education market insight

We enable universities to stand out from the crowd and win the battle for student attraction, recruitment and conversion.
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We take the guesswork out of your undergraduate and postgraduate marketing. We identify strong opportunities to clearly elevate your institution above of your rivals.



Why more than 100 UK universities choose to work with us

Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from Zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.

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Insight Consultancy

Future proof your institution.

Our experienced HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.

Experts in many techniques: 

Challenges we've solved:

  • Focus groups 
  • Online surveys
  • Advanced analytics
  • Online communities
  • Video insights
  • Depth interviews
  • Co-creation workshops
  • Social media monitoring 
  • Immersion sessions
  • Course development
  • Prospectus review
  • Website optimisation
  • Campaign evaluation
  • Open Day evaluation
  • Offer & scholarship research
  • Decliners & withdrawers studies
  • Student satisfaction optimisation
  • Open Day development
  • Portfolio review
  • Brand evaluation
  • Alumni relations optimisation
  • Marketing & communications planning


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HE Success Suite

Unrivalled market competitor knowledge and years of back-data, accessed through four easy-to-use online dashboards.

We offer immediate, instant access to a vast wealth of existing research via our HE Success Suite.

Our four trackers look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms. All our trackers have a range of common features and functionality and are available as individual subscriptions, but are even more powerful when used together. 

Subscribers automatically become part of the HE Insight Club. Membership includes an annual workshop tailored to your student recruitment objectives, exclusive insight reports showcasing the best of our thinking, and twice-yearly market intelligence and youth workshop events. 

Who we work with


Read our case studies

What our clients say

Latest thinking

We believe knowledge should be used and shared. We hope you find inspiration in the hundreds of articles below:
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