Higher Education

Higher Education Market Research

Win the battle for brand distinctiveness, student attraction, conversion and retention.

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Never start from zero

We give you a head-start in solving your challenges to drive attraction and unlock growth.

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Why more than 100 UK universities choose to work with us

Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.  

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Speak to our higher education research team and get answers from current and prospective students

Market Research

Insight Consultancy

Future proof your institution

Our experienced HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.
 

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Talk to a HE Research specialist

Speak to our higher education research team and get answers from current and prospective students

Tracking Products

HE Success Suite

Never start from zero

Our unique tracking products provide unrivalled market competitor knowledge and years of back-data, accessed through four easy-to-use online dashboards in our HE Success Suite.
Our four tracking products look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms.  
Subscribers automatically become part of the HE Insight Club. Membership includes: On-site workshop to address your unique recruitment objectives, exclusive insight reports, regular 'meet your consumer' workshops. 

Explore the HE Success Suite

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Experts in:

  • Focus groups
  • Online surveys
  • Advanced analytics
  • Online communities
  • Video insights
  • Depth interviews
  • Co-creation workshops
  • Social media monitoring
  • Immersion sessions

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Challenges we've solved:

  • Course development
  • Prospectus review 
  • Website optimisation
  • Campaign evaluation
  • Open day evaluation 
  • Offer & scholarship research
  • Decliners & withdrawers studies
  • Student satisfaction optimisation
  • Open day development
  • Portfolio review 
  • Brand evaluation 
  • Alumni relations optimisation 
  • Marketing & communications planning 

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Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

View case studies

Case Study: Queen Mary University of London

Case Study: Queen Mary University of London

How we helped Queen Mary University London make the right first impressions...
Case Study: The University of Manchester

Case Study: The University of Manchester

How we helped Tthe University of Manchester improve open day conversion
Case Study: The University of Oxford

Case Study: The University of Oxford

How we helped the University of Oxford bust myths about alumni relations

HE Thinking

Thought leadership for the HE Sector

A Level Results Day 2021: The Top 5 Trends from this Year's Comms
HE Thinking

A Level Results Day 2021: The Top 5 Trends from this Year's Comms

Last year chaos reigned on Results Day, as A-Level grades and Scottish Highers were assessed by teachers for the first time. This year however, students have a different mindset.
20 Aug 2021 Read more
A Level Results Day 2021: How Will Students Celebrate
HE Thinking

A Level Results Day 2021: How Will Students Celebrate

How will A Level students be celebrating getting their results today? Watch the video to find out.
10 Aug 2021 Read more
A Level Results Day 2021: How are students feeling ahead of receiving their results?
HE Thinking

A Level Results Day 2021: How are students feeling ahead of receiving their results?

Hear from students ahead of Results Day. They are feeling more confident and face greater clarity around the grading system compared to last year.
9 Aug 2021 Read more

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Brochure

Order the brochure

The 2021 brochure is available - simply submit your details to order your digital copy.  

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INDUSTRY REPORTS

HEPI / YouthSight Monitor Series

Topical and incisive. Our Monitor Series in partnership with HEPI (the Higher Education Policy Institute) always delivers ground-breaking insight A must-read for anyone working in the HE sector. 

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HEPI / YouthSight Monitor

Sexual relationships

Students want sexual consent tests before starting university.

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HEPI / YouthSight Monitor

Concerns for mental health

Marginal improvement to satisfaction levels but increasing concern for mental health.

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HEPI / YouthSight Monitor

Tracking student satisfaction

A decline in student mental health but growing satisfaction for online learning.

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HEPI / YouthSight Monitor

Satisfaction begins to slip

Student satisfaction is slipping compared to the beginning of the pandemic.

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HEPI / YouthSight Monitor

Career prospect anxiety

Students are more anxious about their careers during the Covid19.

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HEPI / YouthSight Monitor

Students want exams to continue online

Exam preference amid the pandemic.

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HEPI / YouthSight Monitor

Students want clarity on how universities use their data

How is student information held and shared.

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HEPI / YouthSight Monitor Wave 6

What do students think about contextual admissions?

Contextualised offers divide student opinions.

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Get in touch with the HE research team

Do you have a project that you'd like to chat to us about?

Chat to us

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Speak to our higher education research team and get answers from current and prospective students.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.