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Higher education market insight

We help universities stand out from the crowd and win the battle for student attraction, recruitment and conversion.
Chat to our HE experts

We want you to help you take the guesswork out of your undergraduate and postgraduate marketing. Through our research and advice, we'll help you develop plans that aren’t just 'good enough' for market but will move your institution one or two steps ahead of your rivals.



Why more than 90 UK universities choose to work with us

We offer a full range of 'made-to-measure' research services as well as subscriptions to our HE Success Suite products - our set of online dashboards providing invaluable data and support for HE marketers.

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Insight Consultancy

Future proof your institution.

Our experienced HE research-team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in bringing fresh commercial thinking and innovative approaches to bear on a wide range of HE marketing challenges. Regardless of the type of research we undertake, we'll always give you highly practical recommendations – to your budget and time-frame - that will drive your university forward.

Experts in many techniques: 

Topics we can help with:

  • focus groups
  • in-depth interviews & surveys incorporating advanced analytics
  • co-creation workshops 
  • social media monitoring
  • immersion sessions 
  • online communities 
  • video insights
  • recruitment & conversion
  • course development
  • prospectus review
  • website optimisation
  • campaign evaluation
  • student satisfaction
  • open-day evaluation & development
  • portfolio review & brand evaluation
  • offer & scholarship research
  • decliners & withdrawers research
tableau dashboard with MRS logo

HE Success Suite

Stay plugged into current & prospective student needs (includes access to the HE Insight Club).

We offer immediate, instant access to a vast wealth of existing research via our HE Success Suite.

Our four trackers look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms. All our trackers have a range of common features and functionality and are available as individual subscriptions, but are even more powerful when used together. 

All subscribers automatically become part of the HE Insight Club HE Insight Club. Membership includes an annual workshop tailored to your student recruitment objectives, exclusive insight reports showcasing the best of our thinking, and twice-yearly market intelligence and youth workshop events. 

Who we work with


Read our case studies

What our clients say

Latest thinking

We believe knowledge should be used and shared. We hope you find inspiration in the hundreds of articles below:
The 2019 HEPI / Advance HE Student Academic Experience
The Higher Education Policy Institute (HEPI) and Advance HE launched their 2019 Student Academic Experience survey at the HEPI annual conference in the National Gallery conference...
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Seeing Clearly: A Gen Z Point of view on Clearing

What's the Gen Z perspective on Clearing? And how can universities ensure they're prepared? The recent Chartered Institute of Marketing (CIM) and Squiz event on 'boosting student...

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Higher Education trends to watch in 2019 - HE Research Snippet #35

If you thought 2018 was an eventful year in Higher Education, it may prove to have been nothing more than a warm-up act. With review announcements, political upheavals, new...

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What Really Matters To Non-EU International Students? HE Research Snippet #34

International students mean big business for Britain and its universities. The UK played host to 438,010 foreign under- and post-graduates in 2015-16, generating an estimated £25.8...

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Open Day Success Launch: Making Open Days Count
This Winter, YouthSight is launching a new specialist insight product aimed squarely at university marketing, insight and recruitment teams. Designed after a detailed discussion...
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HE Insight Club: Experiential Marketing And Why It Still Matters For Universities
Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight...
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Our Open Day HE Insight Tool Is Here!
We've just launched our Open Day Insight tool for HEPs to help inform and improve your open day conversion. 
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In The Age Of Digital, Are Printed Prospectuses A Waste Of Budget And Resource? HE Research Snippet #33

For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...

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Student Opposition to Brexit Grows

Tomorrow’s leaders reject Brexit; the Government’s handling of it & Labour’s position on it

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