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Higher education market insight

Win the battle for brand distinctiveness, student attraction, conversion and retention.
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Never start from zero: we give you a head-start in solving your challenges to drive attraction and unlock growth.



Why more than 100 UK universities choose to work with us

Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from Zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.

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Insight Consultancy

Future proof your institution.

Our experienced HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.

Experts in: 

Challenges we've solved:

  • Focus groups 
  • Online surveys
  • Advanced analytics
  • Online communities
  • Video insights
  • Depth interviews
  • Co-creation workshops
  • Social media monitoring 
  • Immersion sessions
  • Course development
  • Prospectus review
  • Website optimisation
  • Campaign evaluation
  • Open Day evaluation
  • Offer & scholarship research
  • Decliners & withdrawers studies
  • Student satisfaction optimisation
  • Open Day development
  • Portfolio review
  • Brand evaluation
  • Alumni relations optimisation
  • Marketing & communications planning


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HE Success Suite

Never start from zero.

Our unique tracking products provide unrivalled market competitor knowledge and years of back-data, accessed through four easy-to-use online dashboards in our HE Success Suite.

Our four tracking products look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms.  

Subscribers automatically become part of the HE Insight Club. Membership includes: On-site workshop to address your unique recruitment objectives, exclusive insight reports, regular 'meet your consumer' workshops. 

Who we work with

Oxford Brookes Uni logo
university of Derby logo
New College of the Humanitie logos
Uni of Oxford logo
University-of-Hull logo
university of manchester logo
uni of southampton
university of loughborough - colour

Read our case studies

Order the brochure

The new brochure is now available, fill in the form below to order your copy (available digitally or as a hard copy). A copy of this form will also be emailed to you as confirmation of receipt.

Take a comprehensive view of our research consultancy services and our tracking products available to the HE sector.

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What our clients say

HEPI / YouthSight Monitor Series

Topical and incisive. Our Monitor Series in partnership with HEPI (the Higher Education Policy Institute) always delivers ground-breaking insight. A must-read for anyone working in the HE sector.

Latest HE thinking

We believe knowledge should be used and shared. 

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A-Level Results Day: A round-up of this year's Clearing comms
As the dust settles on results day and Clearing, hopefully the phone is ringing a little less and your staff are catching their breath. For us, it’s one of our favourite times of...
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Selling Well in a Buyers' Market | HE Research Snippet #36

In the past decade the number of 18-year olds has been in decline and over the same period, mature and part-time study numbers have also dropped. It's simple economics that fewer...

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Seeing Clearly: A Gen Z Point of view on Clearing

What's the Gen Z perspective on Clearing? And how can universities ensure they're prepared? The recent Chartered Institute of Marketing (CIM) and Squiz event on 'boosting student...

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Higher Education trends to watch in 2019 | HE Research Snippet #35

If you thought 2018 was an eventful year in Higher Education, it may prove to have been nothing more than a warm-up act. With review announcements, political upheavals, new...

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What Really Matters To Non-EU International Students? | HE Research Snippet #34

International students mean big business for Britain and its universities. The UK played host to 438,010 foreign under- and post-graduates in 2015-16, generating an estimated £25.8...

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In The Age Of Digital, Are Printed Prospectuses A Waste Of Budget And Resource? | HE Research Snippet #33

For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...

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Research Shows Students Are Struggling To Juggle University Living Costs
Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who commissioned YouthSight to...
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Making Clearing Less Scary (And How That Can Help You Recruit Exceptional Students) | HE Research Snippet #32

Click on the above icon in the bottom right corner of your screen to speak to us any time.

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How Do Your Prospective Students Use Social Media To Make Their University Choices? | HE Research Snippet #31

On clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on Facebook Messenger, and...

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