Higher Education Market Research
Win the battle for brand distinctiveness, student attraction, conversion and retention.
Why more than 100 UK universities choose to work with us
Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.
.png)
Do you have a project that you'd like to chat to us about?
Speak to our higher education research team and get answers from current and prospective students
Insight Consultancy
Future proof your institution
Our experienced HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.
Talk to a HE Research specialist
Speak to our higher education research team and get answers from current and prospective students
HE Success Suite
Never start from zero
Our unique tracking products provide unrivalled market competitor knowledge and years of back-data, accessed through four easy-to-use online dashboards in our HE Success Suite.
Our four tracking products look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms.
Subscribers automatically become part of the HE Insight Club. Membership includes: On-site workshop to address your unique recruitment objectives, exclusive insight reports, regular 'meet your consumer' workshops.
Success Stories
Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.
Case Study: Queen Mary University of London
How we helped Queen Mary University London make the right first impressions...
Case Study: The University of Manchester
How we helped Tthe University of Manchester improve open day conversion
Case Study: The University of Oxford
How we helped the University of Oxford bust myths about alumni relations
HE Thinking
Thought leadership for the HE Sector
HE Thinking
Isolation Generation: Looking Ahead to the Sector's Most Unique Recruitment Challenge | Guest Blog with Sarah Barr Miller
Sarah Barr Miller (Head of Data Insights at UCAS) and Josephine Hansom (Managing Director of Insight at YouthSight), team up to write this guest blog, reflecting on their research over the past six months on the applicant's mindset and provide predictions into what the year ahead has in store for the HE sector.
23 Sep 2020
Read more
HE Thinking
An Applicant's View: What are 2021 Applicants Thinking? | UCAS x YouthSight
In our latest webinar with our client at UCAS, we return to the beginning of the recruitment cycle to look at how 2021 applicants are feeling about going to university next year. We shed light on what their concerns are, what resources they’re using and what stage of the decision-making they’re at.
22 Sep 2020
Read more
HE Thinking
A Level Results Day: A Round Up of this Year's Clearing Comms 2020
Last minute changes to the grading system bought chaos and confusion to many A Level students this year. And as emotions run high on Results Day, universities were forced to rethink their entire comms strategy - Here's the top five key insights and changes that universities took this year.
24 Aug 2020
Read more
University of Bristol
People who work in universities build their working lives around evidence and research. To engage and influence them, we need high quality research, presented in a clear and concise way. That's what YouthSight gave us. We're now looking at working with them again, and I would recommend them with no hesitation
Market Intelligence Manager
Queen Mary University of London
There used to be a lot of guessing without hard evidence. The YouthSight tools have helped to confirm what we suspected and understand the implications
Market Analyst
UAL
We have a really collaborative relationship with YouthSight. We were keen to work with them again after the experience we had the first time, and for our staff, this research has now become a staple part of the year
Assistant Director, Brand & Marketing
Buckinghamshire New University
The YouthSight team were professional and helpful from the start. They made great suggestions about how to achieve what we wanted based on their experience
INDUSTRY REPORTS
HEPI / YouthSight Monitor Series
Topical and incisive. Our Monitor Series in partnership with HEPI (the Higher Education Policy Institute) always delivers ground-breaking insight A must-read for anyone working in the HE sector.
.png)
HEPI / YouthSight Monitor Wave 6
What do students think about contextual admissions?
Contextualised offers divide student opinions.
HEPI / YouthSight Monitor Wave 5
Students back bailouts
What should be done when a university is on the brink of bankruptcy? We bring the students in on the highly debated topic of institutional failure.
HEPI / YouthSight Monitor Wave 4
Student views on Brexit
Students would vote Remain in a second referendum and are more likely to vote for a party that opposes Brexit in a future general election.
.png)
HEPI / YouthSight Monitor Wave 3
Students support labour & Jeremy Corbyn but do not trust them on student fees
The results from our student voting intentions poll.
HEPI / YouthSight Monitor Wave 2
Keeping schtum?: what students think of free speech
A student perspective of liberalism on campus
HEPI / YouthSight Monitor Wave 1
Should we stay or should we go?
What do students think about the forthcoming referendum on the UK's membership of the EU? A detailed report on student attitudes.
Get in touch with the HE research team
Do you have a project that you'd like to chat to us about?