Higher Education Market Research
Win the battle for brand distinctiveness, student attraction, conversion and retention.
Never start from zero
We give you a head-start in solving your challenges to drive attraction and unlock growth.
Why more than 100 UK universities choose to work with us
Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.
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Do you have a project that you'd like to chat to us about?
Speak to our higher education research team and get answers from current and prospective students
Insight Consultancy
Future proof your institution
Our experienced HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.

Talk to a HE Research specialist
Speak to our higher education research team and get answers from current and prospective students
HE Success Suite
Never start from zero
Our unique tracking products provide unrivalled market competitor knowledge and years of back-data, accessed through four easy-to-use online dashboards in our HE Success Suite.
Our four tracking products look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms.
Subscribers automatically become part of the HE Insight Club. Membership includes: On-site workshop to address your unique recruitment objectives, exclusive insight reports, regular 'meet your consumer' workshops.

Experts in:
- Focus groups
- Online surveys
- Advanced analytics
- Online communities
- Video insights
- Depth interviews
- Co-creation workshops
- Social media monitoring
- Immersion sessions
Challenges we've solved:
- Course development
- Prospectus review
- Website optimisation
- Campaign evaluation
- Open day evaluation
- Offer & scholarship research
- Decliners & withdrawers studies
- Student satisfaction optimisation
- Open day development
- Portfolio review
- Brand evaluation
- Alumni relations optimisation
- Marketing & communications planning
Success Stories
Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

Case Study: Queen Mary University of London
How we helped Queen Mary University London make the right first impressions...

Case Study: The University of Manchester
How we helped Tthe University of Manchester improve open day conversion

Case Study: The University of Oxford
How we helped the University of Oxford bust myths about alumni relations
HE Thinking
Thought leadership for the HE Sector

HE Thinking
Clearing 2021 | UCAS x YouthSight Webinar | 9th March 2021
In our latest webinar with our client at UCAS, we bring the student mindset to the webinar as we offer insights into how applicants are feeling about their choices.
3 Mar 2021
Read more

HE Thinking
Coronavirus: A Decline in Student Mental Health but Growing Satisfaction with Online Learning | HEPI x YouthSight Monitor
The latest poll of undergraduates show a decline in mental health but growing satisfaction with online learning.
3 Dec 2020
Read more

HE Thinking
The Covid Campus: Student response has been thoughtful and adaptive
Covid Campus is the inevitable result of a difficult year, for the sector and wider society.
5 Nov 2020
Read more
University of Bristol

People who work in universities build their working lives around evidence and research. To engage and influence them, we need high quality research, presented in a clear and concise way. That's what YouthSight gave us. We're now looking at working with them again, and I would recommend them with no hesitation
Market Intelligence Manager
Queen Mary University of London

There used to be a lot of guessing without hard evidence. The YouthSight tools have helped to confirm what we suspected and understand the implications
Market Analyst
UAL

We have a really collaborative relationship with YouthSight. We were keen to work with them again after the experience we had the first time, and for our staff, this research has now become a staple part of the year
Assistant Director, Brand & Marketing
Buckinghamshire New University

The YouthSight team were professional and helpful from the start. They made great suggestions about how to achieve what we wanted based on their experience
Plymouth College of Art

This is one of the most useful, impactful and widely used pieces of research we've commissioned.
INDUSTRY REPORTS
HEPI / YouthSight Monitor Series
Topical and incisive. Our Monitor Series in partnership with HEPI (the Higher Education Policy Institute) always delivers ground-breaking insight A must-read for anyone working in the HE sector.
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