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Higher education market insight


We help universities stand out from the crowd and win the battle for student attraction, recruitment and conversion.
Chat to our HE experts
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Edge
Coventry
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west
Holloway
Lough
Middlesex
northumbria
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We want you to help you take the guesswork out of your undergraduate and postgraduate marketing. Through our research and advice, we'll help you develop plans that aren’t just 'good enough' for market but will move your institution one or two steps ahead of your rivals.

 

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Why more than 90 UK universities choose to work with us

We offer a full range of 'made-to-measure' research services as well as subscriptions to our HE Success Suite products - our set of online dashboards providing invaluable data and support for HE marketers.

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Insight Consultancy


Future proof your institution.

Our experienced HE research-team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in bringing fresh commercial thinking and innovative approaches to bear on a wide range of HE marketing challenges. Regardless of the type of research we undertake, we'll always give you highly practical recommendations – to your budget and time-frame - that will drive your university forward.

Experts in many techniques: 

Topics we can help with:

  • focus groups
  • in-depth interviews & surveys incorporating advanced analytics
  • co-creation workshops 
  • social media monitoring
  • immersion sessions 
  • online communities 
  • video insights
  • recruitment & conversion
  • course development
  • prospectus review
  • website optimisation
  • campaign evaluation
  • student satisfaction
  • open-day evaluation & development
  • portfolio review & brand evaluation
  • offer & scholarship research
  • decliners & withdrawers research
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HE Success Suite


Stay plugged into current & prospective student needs (includes access to the HE Insight Club).

We offer immediate, instant access to a vast wealth of existing research via our HE Success Suite.

Our four trackers look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms. All our trackers have a range of common features and functionality and are available as individual subscriptions, but are even more powerful when used together. 

All subscribers automatically become part of the HE Insight Club HE Insight Club. Membership includes an annual workshop tailored to your student recruitment objectives, exclusive insight reports showcasing the best of our thinking, and twice-yearly market intelligence and youth workshop events. 

Who we work with

university-of-warwick-logo
Edge
oxford2
Coventry
westminster
kings2
Lough
Holloway
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northumbria-logo

Read our case studies

What our clients say

Latest thinking

Get in touch to find out more
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