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Higher education market insight


Win the battle for brand distinctiveness, student attraction, conversion and retention.
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Never start from zero: we give you a head-start in solving your challenges to drive attraction and unlock growth.

 

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Why more than 100 UK universities choose to work with us

Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from Zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.

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Insight Consultancy


Future proof your institution.

Our experienced HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.

Experts in: 

Challenges we've solved:

  • Focus groups 
  • Online surveys
  • Advanced analytics
  • Online communities
  • Video insights
  • Depth interviews
  • Co-creation workshops
  • Social media monitoring 
  • Immersion sessions
  • Course development
  • Prospectus review
  • Website optimisation
  • Campaign evaluation
  • Open Day evaluation
  • Offer & scholarship research
  • Decliners & withdrawers studies
  • Student satisfaction optimisation
  • Open Day development
  • Portfolio review
  • Brand evaluation
  • Alumni relations optimisation
  • Marketing & communications planning

 

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HE Success Suite


Never start from zero.

Our unique tracking products provide unrivalled market competitor knowledge and years of back-data, accessed through four easy-to-use online dashboards in our HE Success Suite.

Our four tracking products look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms.  

Subscribers automatically become part of the HE Insight Club. Membership includes: On-site workshop to address your unique recruitment objectives, exclusive insight reports, regular 'meet your consumer' workshops. 

Who we work with

Oxford Brookes Uni logo
university of Derby logo
New College of the Humanitie logos
Uni of Oxford logo
University-of-Hull logo
university of manchester logo
uni of southampton
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Read our case studies

Order the brochure


The new brochure is now available, fill in the form below to order your copy (available digitally or as a hard copy). A copy of this form will also be emailed to you as confirmation of receipt.

Take a comprehensive view of our research consultancy services and our tracking products available to the HE sector.

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What our clients say

 

HEPI / YouthSight Monitor Series


Topical and incisive. Our Monitor Series in partnership with HEPI (the Higher Education Policy Institute) always delivers ground-breaking insight. A must-read for anyone working in the HE sector.

Latest HE thinking


We believe knowledge should be used and shared. 

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YouthSight x UCAS Media Webinar Series
YouthSight is the partner of choice for UCAS Media's new engagement campaign; bringing extra support to the HE Sector during these challenging times.

As the news emerged that the UK...

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The UK's Place in the World | HE Research Snippet #39

Weather report on recruiting international students

The dark clouds of the COVID-19 pandemic are right over us - and most of the rest of the world - dominating our thinking for...

- Read Full Story
2020 Hindsight and the Trends to Watch | HE Research Snippet #38

Last January we tipped the trends to watch in 2019. As a new decade unfolds, we thought we should apply some 2020 hindsight to our predictions and see what topics came to the boil...

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New Poll Reveals Students Want Clarity on How Universities Use Their Data
We've worked with the Higher Education Policy Institute (HEPI) to publish new research about students' views on data security. 

Higher education institutions collect and hold huge...

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What are the easiest subjects to study at university?
A new study reveals which UK university courses have the heaviest and lightest workloads, and how this affects students' perceptions of value for money.

Study International News...

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Experiential Marketing: Optimising the Impact of your Open Day | HE Research Snippet #37
If experience is the new status symbol, how should universities be using experiential marketing to boost their open day conversion? 

Experiential marketing is the buzzword of 2019....

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A-Level Results Day: A round-up of this year's Clearing comms
As the dust settles on results day and Clearing, hopefully the phone is ringing a little less and your staff are catching their breath. For us, it’s one of our favourite times of...
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Selling Well in a Buyers' Market | HE Research Snippet #36

In the past decade the number of 18-year olds has been in decline and over the same period, mature and part-time study numbers have also dropped. It's simple economics that fewer...

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Seeing Clearly: A Gen Z Point of view on Clearing

What's the Gen Z perspective on Clearing? And how can universities ensure they're prepared? The recent Chartered Institute of Marketing (CIM) and Squiz event on 'boosting student...

- Read Full Story
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