Higher Education

Higher Education Market Research

Win the battle for brand distinctiveness, student attraction, conversion and retention.

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Never start from zero

We give you a head-start in solving your challenges to drive attraction and unlock growth.

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Why more than 100 UK universities choose to work with us

Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.  

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Speak to our higher education research team and get answers from current and prospective students

Market Research

Insight Consultancy

Future proof your institution

Our experienced HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.
 

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Talk to a HE Research specialist

Speak to our higher education research team and get answers from current and prospective students

Tracking Products

HE Success Suite

Never start from zero

Our unique tracking products provide unrivalled market competitor knowledge and years of back-data, accessed through four easy-to-use online dashboards in our HE Success Suite.
Our four tracking products look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms.  
Subscribers automatically become part of the HE Insight Club. Membership includes: On-site workshop to address your unique recruitment objectives, exclusive insight reports, regular 'meet your consumer' workshops. 

Explore the HE Success Suite

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Experts in:

  • Focus groups
  • Online surveys
  • Advanced analytics
  • Online communities
  • Video insights
  • Depth interviews
  • Co-creation workshops
  • Social media monitoring
  • Immersion sessions

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Challenges we've solved:

  • Course development
  • Prospectus review 
  • Website optimisation
  • Campaign evaluation
  • Open day evaluation 
  • Offer & scholarship research
  • Decliners & withdrawers studies
  • Student satisfaction optimisation
  • Open day development
  • Portfolio review 
  • Brand evaluation 
  • Alumni relations optimisation 
  • Marketing & communications planning 

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Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

View case studies

Case Study: Queen Mary University of London

Case Study: Queen Mary University of London

How we helped Queen Mary University London make the right first impressions...
Case Study: The University of Manchester

Case Study: The University of Manchester

How we helped Tthe University of Manchester improve open day conversion
Case Study: The University of Oxford

Case Study: The University of Oxford

How we helped the University of Oxford bust myths about alumni relations

HE Thinking

Thought leadership for the HE Sector

Isolation Generation: Looking Ahead to the Sector's Most Unique Recruitment Challenge | Guest Blog with Sarah Barr Miller
HE Thinking

Isolation Generation: Looking Ahead to the Sector's Most Unique Recruitment Challenge | Guest Blog with Sarah Barr Miller

Sarah Barr Miller (Head of Data Insights at UCAS) and Josephine Hansom (Managing Director of Insight at YouthSight), team up to write this guest blog, reflecting on their research over the past six months on the applicant's mindset and provide predictions into what the year ahead has in store for the HE sector.
23 Sep 2020 Read more
An Applicant's View: What are 2021 Applicants Thinking? | UCAS x YouthSight
HE Thinking

An Applicant's View: What are 2021 Applicants Thinking? | UCAS x YouthSight

In our latest webinar with our client at UCAS, we return to the beginning of the recruitment cycle to look at how 2021 applicants are feeling about going to university next year. We shed light on what their concerns are, what resources they’re using and what stage of the decision-making they’re at.
22 Sep 2020 Read more
A Level Results Day: A Round Up of this Year's Clearing Comms 2020
HE Thinking

A Level Results Day: A Round Up of this Year's Clearing Comms 2020

Last minute changes to the grading system bought chaos and confusion to many A Level students this year. And as emotions run high on Results Day, universities were forced to rethink their entire comms strategy - Here's the top five key insights and changes that universities took this year. 
24 Aug 2020 Read more

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Brochure

Order the brochure

The 2020 brochure is available - simply submit your details to order your copy (available digitally or as a hard copy).  

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INDUSTRY REPORTS

HEPI / YouthSight Monitor Series

Topical and incisive. Our Monitor Series in partnership with HEPI (the Higher Education Policy Institute) always delivers ground-breaking insight A must-read for anyone working in the HE sector. 

HEPI monitor 6 (1)
HEPI / YouthSight Monitor Wave 6

What do students think about contextual admissions?

Contextualised offers divide student opinions.

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HEPI / YouthSight Monitor Wave 5

Students back bailouts

What should be done when a university is on the brink of bankruptcy? We bring the students in on the highly debated topic of institutional failure.

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HEPI monitor 4
HEPI / YouthSight Monitor Wave 4

Student views on Brexit

Students would vote Remain in a second referendum and are more likely to vote for a party that opposes Brexit in a future general election.

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HEPI monitor 3 (1)
HEPI / YouthSight Monitor Wave 3

Students support labour & Jeremy Corbyn but do not trust them on student fees

The results from our student voting intentions poll.

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HEPI monitor 2
HEPI / YouthSight Monitor Wave 2

Keeping schtum?: what students think of free speech

A student perspective of liberalism on campus

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HEPI / YouthSight Monitor Wave 1

Should we stay or should we go?

What do students think about the forthcoming referendum on the UK's membership of the EU? A detailed report on student attitudes.

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Get in touch with the HE research team

Do you have a project that you'd like to chat to us about?

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Speak to our higher education research team and get answers from current and prospective students.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.