Higher Education Market Research
Win the battle for brand distinctiveness, student attraction, conversion and retention.
Why more than 100 UK universities choose to work with us
Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.
Do you have a project that you'd like to chat to us about?
Speak to our higher education research team and get answers from current and prospective students
Insight Consultancy
Future proof your institution
Our experienced HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.
Talk to a HE Research specialist
Speak to our higher education research team and get answers from current and prospective students
HE Success Suite
Never start from zero
Our unique tracking products provide unrivalled market competitor knowledge and years of back-data, accessed through four easy-to-use online dashboards in our HE Success Suite.
Our four tracking products look at the entire applicant journey, covering open days, undergraduate and postgraduate decision making, and marcomms.
Subscribers automatically become part of the HE Insight Club. Membership includes: On-site workshop to address your unique recruitment objectives, exclusive insight reports, regular 'meet your consumer' workshops.
Success Stories
Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.
Case Study: Queen Mary University of London
How we helped Queen Mary University London make the right first impressions...
Case Study: The University of Manchester
How we helped Tthe University of Manchester improve open day conversion
Case Study: The University of Oxford
How we helped the University of Oxford bust myths about alumni relations
HE Thinking
Thought leadership for the HE Sector
HE Thinking
The Student Mindset 2022 | Applicant Decision Making | UCAS x YouthSight
How confident are 2022 applicants feeling? Are they committed to their choices? What can HE providers do to sway their final decisions?
24 Mar 2022
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HE Thinking
Levelling Up: Will FE Colleges Emerge in the HE Market?
It's time for FE colleges to level up their HE provision - that is, according to a new article published by FE News last week.
18 Jan 2022
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HE Thinking
Bridging the Higher Education 'Support Gap'
88% of international students see the UK as a positive, or very positive, place to study. Yet, over half didn't feel ready to begin their course.
17 Jan 2022
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University of Bristol
People who work in universities build their working lives around evidence and research. To engage and influence them, we need high quality research, presented in a clear and concise way. That's what YouthSight gave us. We're now looking at working with them again, and I would recommend them with no hesitation
Market Intelligence Manager
Queen Mary University of London
There used to be a lot of guessing without hard evidence. The YouthSight tools have helped to confirm what we suspected and understand the implications
Market Analyst
UAL
We have a really collaborative relationship with YouthSight. We were keen to work with them again after the experience we had the first time, and for our staff, this research has now become a staple part of the year
Assistant Director, Brand & Marketing
Buckinghamshire New University
The YouthSight team were professional and helpful from the start. They made great suggestions about how to achieve what we wanted based on their experience
Plymouth College of Art
This is one of the most useful, impactful and widely used pieces of research we've commissioned.
INDUSTRY REPORTS
HEPI / YouthSight Monitor Series
Topical and incisive. Our Monitor Series in partnership with HEPI (the Higher Education Policy Institute) always delivers ground-breaking insight A must-read for anyone working in the HE sector.
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HEPI / YouthSight Monitor
Sexual relationships
Students want sexual consent tests before starting university.
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HEPI / YouthSight Monitor
Concerns for mental health
Marginal improvement to satisfaction levels but increasing concern for mental health.
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HEPI / YouthSight Monitor
Tracking student satisfaction
A decline in student mental health but growing satisfaction for online learning.
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HEPI / YouthSight Monitor
Satisfaction begins to slip
Student satisfaction is slipping compared to the beginning of the pandemic.
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HEPI / YouthSight Monitor
Career prospect anxiety
Students are more anxious about their careers during the Covid19.
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HEPI / YouthSight Monitor
Students want exams to continue online
Exam preference amid the pandemic.
HEPI / YouthSight Monitor
Students want clarity on how universities use their data
How is student information held and shared.
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HEPI / YouthSight Monitor Wave 6
What do students think about contextual admissions?
Contextualised offers divide student opinions.
Get in touch with the HE research team
Do you have a project that you'd like to chat to us about?