Sectors

Sectors

We're proud to work with leading brands and over 100 UK universities

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Who we work with

We're famous for navigating clients through the world of Gen Z: helping universities to grow and brands, Government & the third sector to stay relevant with this complex demographic.

guardian
bootsg
oxford2
Kinder-1
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kings2
Sky
Puma-1
tic-tac-1
sports expertise(1)
BRAND

Sport & ESport

National Governing Bodies (NGB) | Professional sports clubs | Competition owners | Mental health
bank financel(1)
BRAND

Banking & Finance

Student finance | High street banks | Challenger banks | Insurance | Fintech | Credit card providers

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HE hero
HIGHER EDUCATION

Higher Education

Over the last 15 years we've become famous for our work with UK universities. Click to read more.

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media(1)(1)
BRAND

Media

TV & radio broadcasters | Streaminng services | Specialist content providers | Influencers | Podcasts
voting sector
BRAND / HIGHER EDUCATION

Politics

Polling (student voting data)
travel sector
BRAND

Travel

Tour operators | Travel aggregators | Accommodation | Transport | Independent travel | Experiential
Cosmetics sector
BRAND

Beauty & Self-care

Personal care | Cosmetics | Fragrances | Retail experience
fashion sector
BRAND

Fashion

Sportswear | High street | Online | Retail experience
food sector
BRANDS

Food & Drink

Soft drinks | Beer & wine | Spirits | Confectionery | Fast food | Trade associates | Food experiences | Food trends

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student services sector
HIGHER EDUCATION

Student Services

Student accommodation | Catering services | Student experiences | Student unions

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Industry Reports

Explore sector-focused insight reports published by our clients. Immerse yourself in the world of Gen Z while framing your knowledge to the context of your industry.

money report
Banking & Finance

Young Persons' Money Index

The Young Persons' Money Index explores the attitudes, behaviours and experiences of UK students in relation to money and finance. Published by: The London Institute of Banking & Finance (LIBF)

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travel report
Travel

Gen Z Horizons: Travel in 2020 and Beyond

Prepare for the new wave of travellers; this report drives into the travel trends, sentiments and motivations of Gen Z. Published by: Globetrender

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IPA report-1
Marketing & Advertising

Gen Z: Exile on Mainstream

What truly motivates Gen Z? A fresh look at an emerging consumer group that is changing the landscape of marketing. Published by: Institute of Practitioners in Advertising.

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mental health report
Health & Wellbeing

Gen Zs are Anxious, Entrepreneurial and Determined

Newsweek explore the harsh realities that Gen Z are facing as a result of their ambitious goals and over-achieving culture. Published by: Newsweek.

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Hepi
Higher Education

HEPI / Advance HE Student Academic Experience

The Student Academic Experience Survey offers a unique evidence-base to better understand the academic experience. Published by: The Higher Education Policy Institute and Advance HE.

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health
Health & Wellbeing

The Rise of Imposter Syndrome

Nearly half of Generation Z say they are always anxious, half admit to being worried about themselves and a third say they have Imposter Syndrome. Published by: ITV News.

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money report2
Banking & Finance

Banking on the Next Generation

How is Gen Z currently using and managing their money? What will this look like in the future? How can your brand respond? Published by: YouthSight.

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voting report
Politics

Will Students Vote Tactically Over Brexit?

74% of students say the country was wrong 'to vote to leave the EU' This report reveals the latest student voting intention figures. Published by: Nick Hillman, Director of HEPI.

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