Tracking Product

State of the Youth Nation

A State of the Youth Nation subscription helps leading brands make better youth market decisions.

 

Book a demo Subscriber login

 

MRS finalist logo

wave
down

Tailored for brands

Our State of the Youth Nation tracking product will equip you with the tools to better engage with young people, and put the drivers that shape their worlds at the heart of your youth market decisions.

o2
fa 1
ofcom-square
dairy uk square
2000px-BBC square
itv-png-3 square
co-op-white-logo-on-blue
guardian logo square
Channel 4 logo square

Annual membership gives you access to:

Latest Gen Z insights

Be better prepared with the most up-to-date tracking data (nationally representative); anticipate and react quickly to the evolving needs of future consumers.

Demo

reports - syn

close button

Book a demo

Ready to see it in action?

Regular webinars

Watch our exclusive webinars themed around:

  • Who is Gen Z?

  • How to achieve cut through? 

  • Best practice 101

Demo

workshop_small2

close button

Book a demo

Ready to see it in action?

Gen Z and your business

Challenge us to improve your Gen Z engagement strategy. We will deliver an action-orientated insight deck to inspire change.

Demo

breakfast sessions_small2-1

close button

Book a demo

Ready to see it in action?

Extensive tracking data from 2015 to present

Base your decisions on solid market evidence - without having to commission extra research. 

We carry out interviews with a representative sample of 1000 young people (all Gen Z) every 60 days. Use our platform to track youth trends and deep-dive into our data bank of over 1200 questions. Our interactive Tableau dashboards bring our survey findings to life and allow you to easily search, drill into and filter data so you can find what matters to you most.

Download the brochure

tableau dashboard with MRS logo

Download the brochure

Find out more about how a subscription can elevate your youth marketing strategy. 

Click below to download the State of the Youth Nation brochure.

Download

SYN Brochure Cover
REPORTS

Spotlight Reports

Keep up with youth culture. We share ground-breaking insight articles available in the public domain and exclusively to our State of the Youth Nation subscribers. Browse below or sign up to our newsletters to ensure you never miss an article. 

Book a demo to see more subscriber content.

gender-1
SUBSCRIBER CONTENT

Do Stereotypes Continue to Threaten Gen Z's Progression

How does confidence in financial abilities differ between genders?

arrow

alcohol
SUBSCRIBER CONTENT

Gen Z's Changing Lifestyle has Challenged the Alcohol Sector

How has Gen Z's behaviours impacted the alcohol sector?

arrow

gen z 3
FREE INSIGHT

How Gen Z Will Change the World (Vol.3)

In volume 3 of our eBook series, we review how Gen Z will change the way we use data, how we trust, the way we bring purpose to our lives and how we connect mind and body.

arrow

travelling v environment
SUBSCRIBER CONTENT

Gen Z's Love for Travelling is in Conflict with their Passion for the Environment

Gen Z's conflicting priorities: planet vs passion.

arrow

aspirations 2020
SUBSCRIBER CONTENT

Young People's Aspirations for 2020

Young people's aspirations for the year ahead continue on a familiar path of optimisation.

arrow

Gen Z
FREE INSIGHT

How Gen Z Will Change the World (Vol.2)

In volume 2 of our eBook series, we review how Gen Z are changing the way we love, changing how we view brands and changing what we view as food.

arrow

sustainable shoppers
SUBSCRIBER CONTENT

Sustainable Shoppers

How is the rise in demand for thrift-shopping affecting businesses and what impact is it having on gifting?

arrow

how gen z will change the world-1
FREE INSIGHT

How Gen Z Will Change the World (Vol.1)

In volume 1 of our eBook series, we review how Gen Z will change the way we view gender, our footprint and the way we influence.

arrow

featured image-3-1
SUBSCRIBER CONTENT

Learning for Life

How can your business appeal to young people's enthusiasm to learn new skills?

arrow

Gen Z Starter Pack

Not found what you're looking for yet? Check out the Gen Z Starter Pack.

If you've not found what you're looking for from our State of the Youth Nation tracking product, you may be interested in our Gen Z Starter Pack for quick, practical answers that'll give you instant success.

If you're need of fast and effective research that'll kick-start your success with Gen Z then check out our starter pack. The package provides quick and practical ways to engage, remain relevant and grow brand love with Generation Z. The package includes:

  • A brand mapping survey

  • On-site presentation 

  • Action planning session

Read more

Gen Z starter pack cover copy
cta-img

See more subscriber content

Make better youth marketing decisions

Demo

close button

Book a demo of State of the Youth Nation

Book a demo today and see tonnes more subscriber content, webinars and exclusive insight data.