Tracking Product

State of the Youth Nation

A State of the Youth Nation subscription helps leading brands make better youth market decisions.

 

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Tailored for brands

Find out what you need to know about Gen Z without having to commission any additional research. 

We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. 

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Membership gives you access to:

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Culture List Example

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Latest Gen Z insights

We write reports about the things that matter to Gen Z. We use our tracking data to illuminate emerging trends and inspire you to think differently about young people. 

Our Culture Lists keep you plugged into youth culture, while our fortnightly Spotlight reports uncover the latest data-driven trends.

See an example Culture List

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Webinar Schedule (Sept 2020 - Aug 2021)

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Culture List webinar themes include: influencers, podcasts, films, TV shows, gaming, music, books, campaigns, celebrities

Regular webinars

Let us tell you what we think. We make it easy for you and your team to tune into our regular webinar streams, either live or on-demand. 

Webinars always include best in class marketing examples. Previous titles include:

Webinar Schedule

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Insight Workshops

Challenge us to address your youth-focused business objectives.

Using our data, IP and insights we will deliver an interactive workshop to inspire change.

You will leave this workshop with an action plan to improve your youth marketing strategy.

Demo

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Book a demo

Ready to see it in action?

Extensive tracking data from 2015 to present

Use our platform to track youth trends and deep-dive into the audiences that you care about using our data bank of 700+ questions. 

We carry out interviews with a representative sample of 1,000 16-24s every 60 days, making State of the Youth Nation the most up-to-date youth tracker in the UK.

And this year we've introduced even more features that are designed to educate your whole organisation, taking the weight off the insight or marketing team. Find out more and see the dashboard in action, by watching our brief video. 

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Download the brochure

Find out more about how a subscription can elevate your youth marketing strategy. 

Click below to download the State of the Youth Nation brochure.

Download

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REPORTS

Spotlight Reports

Keep up with youth culture. Have a look at some of our recent reports below or sign up to our newsletters to ensure you never miss our latest insights. 

Book a demo to see more subscriber content.

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FREE INSIGHT

The Fast Fashion Paradox and the Second Hand Solution

Does Gen Z's love of fast fashion conflict with their desire to save the planet? Is thrift shopping Gen Z's answer to this moral dilemma?

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Gen Z into the world of work
SUBSCRIBER CONTENT

Into the Unknown: Gen Z and the World of Work

Gen Z are entering a turbulent job market concerned and uncertain. How can you help them envision themselves at your organisation?

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FREE INSIGHT

Banking on the Next Generation

How is Gen Z currently using and managing their money? What will this look like in the future? How can your brand respond to the changing financial landscape?

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SUBSCRIBER CONTENT

Living in Close Quarters with the Parents: The Covid Effect

The pandemic has intruded on Gen Z's living arrangement. Why is this happening and what does it mean for you?

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FREE INSIGHT

How Gen Z Will Change the World (Vol.3)

In volume 3 of our eBook series, we review how Gen Z will change the way we use data, how we trust, the way we bring purpose to our lives and how we connect mind and body.

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Gen Z Disillusioned
SUBSCRIBER CONTENT

Disillusioned with the Wider World

Gen Z have become increasingly dissatisfied with the wider world and want to take control of their futures. How can you become their ally?

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Gen Z
FREE INSIGHT

How Gen Z Will Change the World (Vol.2)

In volume 2 of our eBook series, we review how Gen Z are changing the way we love, changing how we view brands and changing what we view as food.

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Tik Tok
SUBSCRIBER CONTENT

TikTok-down: The Platform for Gen Z during Lockdown and Beyond

How can you utilise TikTok's exploding popularity to reach Gen Z?

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FREE INSIGHT

How Gen Z Will Change the World (Vol.1)

In volume 1 of our eBook series, we review how Gen Z will change the way we view gender, our footprint and the way we influence.

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Webinar Previews

Take a sneak peak at some of our latest Gen Z webinars, available on demand to State of the Youth Nation subscribers.

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The Culture Lists

The Culture Lists

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The Culture Lists

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The Culture Lists

Click the 'play' button to watch a preview of the webinar...

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State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

Gen Z: The Unstoppable Voice

Gen Z: The Unstoppable Voice

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Gen Z: The Unstoppable Voice

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Gen Z: The Unstoppable Voice

Click the 'play' button to see a preview of the webinar...

Webinar trailor - unstoppable voice

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

Modern Love

Modern Love

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Modern Love

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Modern Love

Click the 'play' button to watch a preview of the webinar...

webinar trailor - modern love

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

 

The Role of Student Accommodation Post-Pandemic

The Role of Student Accommodation Post-Pandemic

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The Role of Student Accommodation Post-Pandemic

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The Role of Student Accommodation Post-Pandemic

Click the 'play' button to watch a preview of the webinar...

Webinar trailor - accommodation

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

10 Unexpected Ways Gen Z Will Change the World

10 Unexpected Ways Gen Z Will Change the World

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10 Unexpected Ways Gen Z Will Change the World

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10 Unexpected Ways Gen Z Will Change the World

Click the 'play' button to watch a preview of the webinar...

webinar trailore - 10 unexpected ways

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

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See more subscriber content

Make better youth marketing decisions

Demo

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Book a demo of State of the Youth Nation

Book a demo today and see tonnes more subscriber content, webinars and exclusive insight data.

FIND OUT FAST

by YouthSight

Not found what you're looking for yet? Check out our new research suite

We have a whole suite of 'off-the-shelf' research tools that'll give you instant answers to succeed with Gen Z - on a budget that suits you.

Find out fast 

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HIGHER EDUCATION

HE Success Suite

Improve student attraction and conversion with our subscription trackers and insight tailored for HE professionals

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16-24 Surveys
BRANDS

Starter Surveys

Choose your research topic, throw your own questions into the mix and get the answers you need to grow brand love.

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BRANDS

Omnibus Surveys

If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.

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BRANDS

Consumer Reports and Webinars

Identify Gen Z consumer trends, anticipate change and exploit opportunities to boost your marketing success. Starting from just £150.

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Gen Z Brand Buddies
BRANDS

State of the Youth Nation

We'll link your team with your own next-gen brand buddies, who'll be available to regularly chat, and share ideas with, as and when you need to.

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Find out more

Want to find out more about our products or see a demo of State of the Youth Nation?

Get in touch

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Get in touch

We offer a range of custom and off-the-shelf research products. Get in touch to find out what works for you and your budget.