Tracking Product

State of the Youth Nation

A State of the Youth Nation subscription helps leading brands make better youth market decisions.

 

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Tailored for brands

Find out what you need to know about Gen Z without having to commission any additional research. 

We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. 

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Membership gives you access to:

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Culture list Example

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Latest Gen Z insights

We write reports about the things that matter to Gen Z. We use our tracking data to illuminate emerging trends and inspire you to think differently about young people. 

Our Culture Lists keep you plugged into youth culture, while our fortnightly Spotlight reports uncover the latest data-driven trends.

See an example culture list

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Webinar Schedule (Sept 2020 - Aug 2021)

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State of Gen Z Webinar Themes include: Influencers, podcasts, films, TV shows, gaming, music, books, campaigns, celebrities

Regular webinars

Let us tell you what we think. We make it easy for you and your team to tune into our regular webinar streams, either live or on-demand. 

Webinars always include best in class marketing examples. Previous titles include:

Webinar Schedule

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Challenge us to address your youth-focused business objectives

Using our data, IP and insights we will deliver an interactive workshop to inspire change. 

You will leave this workshop with an action plan to improve your youth marketing strategy.

Demo

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Book a demo

Ready to see it in action?

Extensive tracking data from 2015 to present

Use our platform to track youth trends and deep-dive into the audiences that you care about using our data bank of 700+ questions. 

We carry out interviews with a representative sample of 1,000 16-24s every 60 days, making State of the Youth Nation the most up-to-date youth tracker in the UK.

Download the brochure

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Download the brochure

Find out more about how a subscription can elevate your youth marketing strategy. 

Click below to download the State of the Youth Nation brochure.

Download

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REPORTS

Spotlight Reports

Keep up with youth culture. Have a look at some of our recent reports below or sign up to our newsletters to ensure you never miss our latest insights. 

Book a demo to see more subscriber content.

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SUBSCRIBER CONTENT

Do Stereotypes Continue to Threaten Gen Z's Progression

How does confidence in financial abilities differ between genders?

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alcohol
SUBSCRIBER CONTENT

Gen Z's Changing Lifestyle has Challenged the Alcohol Sector

How has Gen Z's behaviours impacted the alcohol sector?

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FREE INSIGHT

How Gen Z Will Change the World (Vol.3)

In volume 3 of our eBook series, we review how Gen Z will change the way we use data, how we trust, the way we bring purpose to our lives and how we connect mind and body.

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SUBSCRIBER CONTENT

Gen Z's Love for Travelling is in Conflict with their Passion for the Environment

Gen Z's conflicting priorities: planet vs passion.

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Young People's Aspirations for 2020

Young people's aspirations for the year ahead continue on a familiar path of optimisation.

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Gen Z
FREE INSIGHT

How Gen Z Will Change the World (Vol.2)

In volume 2 of our eBook series, we review how Gen Z are changing the way we love, changing how we view brands and changing what we view as food.

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SUBSCRIBER CONTENT

Sustainable Shoppers

How is the rise in demand for thrift-shopping affecting businesses and what impact is it having on gifting?

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FREE INSIGHT

How Gen Z Will Change the World (Vol.1)

In volume 1 of our eBook series, we review how Gen Z will change the way we view gender, our footprint and the way we influence.

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SUBSCRIBER CONTENT

Learning for Life

How can your business appeal to young people's enthusiasm to learn new skills?

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See more subscriber content

Make better youth marketing decisions

Demo

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Book a demo of State of the Youth Nation

Book a demo today and see tonnes more subscriber content, webinars and exclusive insight data.

FIND OUT FAST

by YouthSight

Not found what you're looking for yet? Check out our new research suite

We have a whole suite of 'off-the-shelf' research tools that'll give you instant answers to succeed with Gen Z - on a budget that suits you.

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HIGHER EDUCATION

HE Success Suite

Improve student attraction and conversion with our subscription trackers and insight tailored for HE professionals

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16-24 Surveys
BRANDS

Starter Surveys

Choose your research topic, throw your own questions into the mix and get the answers you need to grow brand love.

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BRANDS

Omnibus Surveys

If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.

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BRANDS

Consumer Reports and Webinars

Identify Gen Z consumer trends, anticipate change and exploit opportunities to boost your marketing success. Starting from just £150.

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Gen Z Brand Buddies
BRANDS

State of the Youth Nation

We'll link your team with your own next-gen brand buddies, who'll be available to regularly chat, and share ideas with, as and when you need to.

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Find out more

Want to find out more about our products or see a demo of State of the Youth Nation?

Get in touch

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Get in touch

We offer a range of custom and off-the-shelf research products. Get in touch to find out what works for you and your budget.