Tracking Product

State of the Youth Nation

A State of the Youth Nation subscription helps leading brands make better youth market decisions.

Book a demo Subscriber login

 

Download brochure

2015

Tracking data since

700+

Questions tracked

1000

16-24s interviewed every 60 days

wave
down

Savanta x YouthSight logos (2)

Tailored for brands

Find out what you need to know about Gen Z without having to commission any additional research. 

We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. 

MRS finalist logo

HubSpot Video

 

o2
fa 1
ofcom-square
dairy uk square
2000px-BBC square
itv-png-3 square
co-op-white-logo-on-blue
guardian logo square
Channel 4 logo square

Membership gives you access to:

close button

Trend data

SYN Promotional video-1

Unlimited access to Gen Z trend data

Gain instant and ongoing access to all our Gen Z tracking data via dapresy. We talk to 6,000 young people every year (1,000 people every wave) and track 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

The insight hub empowers users to dig into trends over time (dating back to 2015), filter and compare by demographic variables and see how Gen Z opinions, behaviours and attitudes have changed over time.

The dashboard is the most comprehensive source of 16-24 trend data on the market.

See a snippet of our data

action planning presentation-1

close button

Insight reports & webinars

SYN Promotional video (1)

Insight reports and webinars

You will get the best of our thinking on the topics that matter to Gen Z. We use our tracking data to illuminate emerging trends and inspire you to think differently about young people.

Every fortnight we share the latest data-driven trends in our Spotlight reports and we release a new webinar every month, either live or on-demand (these include our Culture Lists webinar series, keynote speeches and annual youth trends presentation).

We make is easy for you and your team to keep plugged into youth trends. We will immerse you in youth culture, so that you never miss the big moments in Gen Z’s lives.

See report and webinar examples

reports and webinars

Answers to your Gen Z questions

Challenge us to address your youth-focused business objectives.                

Our youth specialist researchers will deliver two data deep-dive sessions, which will be focused on answering your Gen Z questions.

Throughout your membership you will get a support from an account manager and have dedicated consultancy hours. Plus, you’ll be able to put your own questions to our panel in every wave.

Memberships will empower you and your team to become your own youth experts, so you can inspire change, implement an action plan and improve your youth marketing strategy.

See more of the data

workshop presentation1-1

close button

See the data in action

Ready to see it in action?

Extensive tracking data from 2015 to present

Use our platform to track youth trends and deep-dive into the audiences that you care about using our data bank of 700+ questions. 

We carry out interviews with a representative sample of 1,000 16-24s every 60 days, making State of the Youth Nation the most up-to-date youth tracker in the UK.

And this year we've introduced even more features that are designed to educate your whole organisation, taking the weight off the insight or marketing team. Find out more and see the dashboard in action, by booking a quick demo. 

Demo

SYN dashboard

Download the brochure

Find out more about how a subscription can elevate your youth marketing strategy. 

Click below to download the State of the Youth Nation brochure.

Download

SYN Brochure Cover
REPORTS

Spotlight Reports

Keep up with youth culture. Have a look at some of our recent reports below or sign up to our newsletters to ensure you never miss our latest insights. 

Book a demo to see more subscriber content.

BE KIND
FREE INSIGHT

Be Kind: Why Brand Purpose Matters

Finding greater purpose - gain insight into what companies need to do to be authentic, ethical and align with young people's values.

arrow

BE KIND (1)
SUBSCRIBER CONTENT

Appealing Apprenticeships: The Rise of Considerations

Apprenticeships are becoming more attractive to young people with consideration for this route having nearly doubled in the last three years.

arrow

BE KIND (1)
FREE INSIGHT

Unlikely Couplings: Brand Partnerships

Gain insight into how Gen Z spend their free time and learn about the five key emerging trends that brands need to know.

arrow

BE KIND (2)
SUBSCRIBER CONTENT

Considerate Consumers: The Importance of Ethics

Why and how are ethics changing young people's shopping habits, and what does this mean for businesses?

arrow

BE KIND (4)
FREE INSIGHT

How Gen Z Will Change the World (Vol.3)

Gen Z are changing the way we use data, the way we trust, the way we bring purpose to our lives and the way we connect our body and mind.

arrow

BE KIND (3)
SUBSCRIBER CONTENT

Gen Z's New Dating Habits: The Rise of Hinge

Find out how Gen Z are changing the landscape of dating apps and why the 'one size fits all' approach is no longer relevant.

arrow

BE KIND (5)
FREE INSIGHT

How Gen Z Will Change the World (Vol.2)

In volume 2 of our eBook series, we review how Gen Z are changing the way we love, changing how we view brands and changing what we view as food.

arrow

BE KIND (4)
SUBSCRIBER CONTENT

The Rise of Discord: Diversifying Digital Communities

Find out how brands can tap into the rising popularity of gaming and find out about the online communities that young people are apart of.

arrow

BE KIND (6)
FREE INSIGHT

How Gen Z Will Change the World (Vol.1)

In volume 1 of our eBook series, we review how Gen Z will change the way we view gender, our footprint and the way we influence.

arrow

 

Webinar Previews

Take a sneak peak at some of our latest Gen Z webinars, available on demand to State of the Youth Nation subscribers.

Show All
The Culture Lists

The Culture Lists

right
The Culture Lists

close button

The Culture Lists

Click the 'play' button to watch a preview of the webinar...

HubSpot Video

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

Gen Z: The Unstoppable Voice

Gen Z: The Unstoppable Voice

right
Gen Z: The Unstoppable Voice

close button

Gen Z: The Unstoppable Voice

Click the 'play' button to see a preview of the webinar...

HubSpot Video

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

Modern Love

Modern Love

right
Modern Love

close button

Modern Love

Click the 'play' button to watch a preview of the webinar...

HubSpot Video

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

 

The Role of Student Accommodation Post-Pandemic

The Role of Student Accommodation Post-Pandemic

right
The Role of Student Accommodation Post-Pandemic

close button

The Role of Student Accommodation Post-Pandemic

Click the 'play' button to watch a preview of the webinar...

HubSpot Video

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

10 Unexpected Ways Gen Z Will Change the World

10 Unexpected Ways Gen Z Will Change the World

right
10 Unexpected Ways Gen Z Will Change the World

close button

10 Unexpected Ways Gen Z Will Change the World

Click the 'play' button to watch a preview of the webinar...

HubSpot Video

 

State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.  

Book a demo

 

cta-img

See more subscriber content

Make better youth marketing decisions

Demo

close button

Book a demo of State of the Youth Nation

Book a demo today and see tonnes more subscriber content, webinars and exclusive insight data.

FIND OUT FAST

by YouthSight

Not found what you're looking for yet? Check out our new research suite

We have a whole suite of 'off-the-shelf' research tools that'll give you instant answers to succeed with Gen Z - on a budget that suits you.

Find out fast 

HE SS demo
HIGHER EDUCATION

HE Success Suite

Improve student attraction and conversion with our subscription trackers and insight tailored for HE professionals

arrow

16-24 Surveys
BRANDS

Starter Surveys

Choose your research topic, throw your own questions into the mix and get the answers you need to grow brand love.

arrow

Omnibus Survey2
BRANDS

Omnibus Surveys

If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.

arrow

reports2
BRANDS

Consumer Reports and Webinars

Identify Gen Z consumer trends, anticipate change and exploit opportunities to boost your marketing success. Starting from just £150.

arrow

Gen Z Brand Buddies
BRANDS

State of the Youth Nation

We'll link your team with your own next-gen brand buddies, who'll be available to regularly chat, and share ideas with, as and when you need to.

arrow

cta-img

Find out more

Want to find out more about our products or see a demo of State of the Youth Nation?

Get in touch

close button

Get in touch

We offer a range of custom and off-the-shelf research products. Get in touch to find out what works for you and your budget.