Tailored for brands
Find out what you need to know about Gen Z without having to commission any additional research.
We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds.
Membership gives you access to:
Culture list Example
Latest Gen Z insights
We write reports about the things that matter to Gen Z. We use our tracking data to illuminate emerging trends and inspire you to think differently about young people.
Our Culture Lists keep you plugged into youth culture, while our fortnightly Spotlight reports uncover the latest data-driven trends.
Webinar Schedule (Sept 2020 - Aug 2021)
State of Gen Z Webinar Themes include: Influencers, podcasts, films, TV shows, gaming, music, books, campaigns, celebrities
Let us tell you what we think. We make it easy for you and your team to tune into our regular webinar streams, either live or on-demand.
Webinars always include best in class marketing examples. Previous titles include:
- Gen Z: The Unstoppable Voice (see a snippet here)
- How to get cut-through with Gen Z
- 10 ways Gen Z will change the world
Challenge us to address your youth-focused business objectives
Using our data, IP and insights we will deliver an interactive workshop to inspire change.
You will leave this workshop with an action plan to improve your youth marketing strategy.
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Here at ITV Research we love State of the Youth Nation. The reports that are generated always make for a brilliant read and it's great to have instant access to such a vast wealth of discoverable data about young people via Tableau.
Senior Market Research Officer
State of the Youth Nation is a truly fantastic product - the quarterly briefings are always interesting and insightful, a joy to read. There's a wealth of fascinating data and the dashboard, which is so easy to use, makes navigating through the questions a breeze.
Strategic Research & Programmes Manager
Our subscription to State of the Youth Nation is a valuable resource and helps us understand people around the country with data and actionable insight.
Extensive tracking data from 2015 to present
Use our platform to track youth trends and deep-dive into the audiences that you care about using our data bank of 700+ questions.
We carry out interviews with a representative sample of 1,000 16-24s every 60 days, making State of the Youth Nation the most up-to-date youth tracker in the UK.
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Make better youth marketing decisions
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Book a demo today and see tonnes more subscriber content, webinars and exclusive insight data.
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