State of the Youth Nation
A State of the Youth Nation subscription helps leading brands make better youth market decisions.
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2015
Tracking data since
700+
Questions tracked
1000
16-24s interviewed every 60 days
Tailored for brands
Find out what you need to know about Gen Z without having to commission any additional research.
We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds.
Trend data
Unlimited access to Gen Z trend data
Gain instant and ongoing access to all our Gen Z tracking data via dapresy. We talk to 6,000 young people every year (1,000 people every wave) and track 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.
The insight hub empowers users to dig into trends over time (dating back to 2015), filter and compare by demographic variables and see how Gen Z opinions, behaviours and attitudes have changed over time.
The dashboard is the most comprehensive source of 16-24 trend data on the market.
Insight reports & webinars
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Insight reports and webinars
You will get the best of our thinking on the topics that matter to Gen Z. We use our tracking data to illuminate emerging trends and inspire you to think differently about young people.
Every fortnight we share the latest data-driven trends in our Spotlight reports and we release a new webinar every month, either live or on-demand (these include our Culture Lists webinar series, keynote speeches and annual youth trends presentation).
We make is easy for you and your team to keep plugged into youth trends. We will immerse you in youth culture, so that you never miss the big moments in Gen Z’s lives.
Answers to your Gen Z questions
Challenge us to address your youth-focused business objectives.
Our youth specialist researchers will deliver two data deep-dive sessions, which will be focused on answering your Gen Z questions.
Throughout your membership you will get a support from an account manager and have dedicated consultancy hours. Plus, you’ll be able to put your own questions to our panel in every wave.
Memberships will empower you and your team to become your own youth experts, so you can inspire change, implement an action plan and improve your youth marketing strategy.
See the data in action
Ready to see it in action?
ITV
Here at ITV Research we love State of the Youth Nation. The reports that are generated always make for a brilliant read and it's great to have instant access to such a vast wealth of discoverable data about young people.
Senior Market Research Officer
Ofcom
State of the Youth Nation is a truly fantastic product - the quarterly briefings are always interesting and insightful, a joy to read. There's a wealth of fascinating data and the dashboard, which is so easy to use, makes navigating through the questions a breeze.
Strategic Research & Programmes Manager
The FA
Our subscription to State of the Youth Nation is a valuable resource and helps us understand people around the country with data and actionable insight.
Extensive tracking data from 2015 to present
Use our platform to track youth trends and deep-dive into the audiences that you care about using our data bank of 700+ questions.
We carry out interviews with a representative sample of 1,000 16-24s every 60 days, making State of the Youth Nation the most up-to-date youth tracker in the UK.
And this year we've introduced even more features that are designed to educate your whole organisation, taking the weight off the insight or marketing team. Find out more and see the dashboard in action, by booking a quick demo.
Download the brochure
Find out more about how a subscription can elevate your youth marketing strategy.
Click below to download the State of the Youth Nation brochure.
REPORTS
Spotlight Reports
Keep up with youth culture. Have a look at some of our recent reports below or sign up to our newsletters to ensure you never miss our latest insights.
FREE INSIGHT
Be Kind: Why Brand Purpose Matters
Finding greater purpose - gain insight into what companies need to do to be authentic, ethical and align with young people's values.
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SUBSCRIBER CONTENT
Appealing Apprenticeships: The Rise of Considerations
Apprenticeships are becoming more attractive to young people with consideration for this route having nearly doubled in the last three years.
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FREE INSIGHT
Unlikely Couplings: Brand Partnerships
Gain insight into how Gen Z spend their free time and learn about the five key emerging trends that brands need to know.
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SUBSCRIBER CONTENT
Considerate Consumers: The Importance of Ethics
Why and how are ethics changing young people's shopping habits, and what does this mean for businesses?
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FREE INSIGHT
How Gen Z Will Change the World (Vol.3)
Gen Z are changing the way we use data, the way we trust, the way we bring purpose to our lives and the way we connect our body and mind.
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SUBSCRIBER CONTENT
Gen Z's New Dating Habits: The Rise of Hinge
Find out how Gen Z are changing the landscape of dating apps and why the 'one size fits all' approach is no longer relevant.
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FREE INSIGHT
How Gen Z Will Change the World (Vol.2)
In volume 2 of our eBook series, we review how Gen Z are changing the way we love, changing how we view brands and changing what we view as food.
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SUBSCRIBER CONTENT
The Rise of Discord: Diversifying Digital Communities
Find out how brands can tap into the rising popularity of gaming and find out about the online communities that young people are apart of.
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FREE INSIGHT
How Gen Z Will Change the World (Vol.1)
In volume 1 of our eBook series, we review how Gen Z will change the way we view gender, our footprint and the way we influence.
Webinar Previews
Take a sneak peak at some of our latest Gen Z webinars, available on demand to State of the Youth Nation subscribers.
The Culture Lists
The Culture Lists
Click the 'play' button to watch a preview of the webinar...
State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.
Gen Z: The Unstoppable Voice
Gen Z: The Unstoppable Voice
Click the 'play' button to see a preview of the webinar...
State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.
Modern Love
Modern Love
Click the 'play' button to watch a preview of the webinar...
State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.
The Role of Student Accommodation Post-Pandemic
The Role of Student Accommodation Post-Pandemic
Click the 'play' button to watch a preview of the webinar...
State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.
10 Unexpected Ways Gen Z Will Change the World
10 Unexpected Ways Gen Z Will Change the World
Click the 'play' button to watch a preview of the webinar...
State of the Youth Nation subscribers get access to all our webinars, available to share with your team and watch on demand. If you'd like to see more or watch this webinar in full, simply book a demo or get in touch with us.
Book a demo of State of the Youth Nation
Book a demo today and see tonnes more subscriber content, webinars and exclusive insight data.
FIND OUT FAST
by YouthSight
Not found what you're looking for yet? Check out our new research suite
We have a whole suite of 'off-the-shelf' research tools that'll give you instant answers to succeed with Gen Z - on a budget that suits you.
HIGHER EDUCATION
HE Success Suite
Improve student attraction and conversion with our subscription trackers and insight tailored for HE professionals
BRANDS
Starter Surveys
Choose your research topic, throw your own questions into the mix and get the answers you need to grow brand love.
BRANDS
Omnibus Surveys
If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.
BRANDS
Consumer Reports and Webinars
Identify Gen Z consumer trends, anticipate change and exploit opportunities to boost your marketing success. Starting from just £150.
BRANDS
State of the Youth Nation
We'll link your team with your own next-gen brand buddies, who'll be available to regularly chat, and share ideas with, as and when you need to.
Find out more
Want to find out more about our products or see a demo of State of the Youth Nation?