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Marcomms Success 2018/19


Formerly HE Marcomms 

Discover the most effective ways of communicating with prospective students

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· Marcomms Success - part of the HE Success Suite · 
"Is the printed prospectus dead?" That was the question that sparked the development of this study. But it soon became clear we needed to measure all comms instruments in order to effectively measure just one. Thus, Marcomms Success was born. And not before time, given the cost of HE marketing and its central importance in aiding institutional success.
 So, if you work in an HE marketing department and you need to maximise ROI and base your strategy on more than a hunch, talk to us about Marcomms Success.

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Marcomms Success offers up to the minute, high-quality evidence on the core issues affecting university marketing departments; like the relative impact of different information sources at different times with different audiences; information gaps; time sensitivities; and outbound and inbound comms during Clearing. It crosses multiple markets and incorporates over 33,000 interviews with carefully selected respondents, over the last four years. 

 

What a Marcomms Success subscription will do for you

Subscribers receive one year of unlimited access to Marcomms Success and membership of our HE Insight ClubAs with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button

marcomms journey

Understand the role and impact of your marcomms at key stages


Track a broad sample group across major touchpoints

Our data set includes 33,000 responses from pre-applicants, applicants, first-year undergraduates and prospective postgraduates, taken over the past four years. We track across three pivotal touchpoints in the conversion funnel:

  • Starting research 
  • UCAS form 
  • Firm choice 
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Discover when and where to invest to maximise impact


View data by six different topic areas

Our topic areas provide a thorough overview of what, how and when information is used, and the impact information has at each stage. It also includes a look at applicant needs and expectations, helping you to shape your strategy and messaging. The six topic areas are:

  • Decision timeline
  • Source use and influence
  • Information needs by source
  • Information needs benchmark
  • Marketing strategy
  • Clearing
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Get an applicants' perspective on your marcomms


Leave no stone unturned with 37 information sources covered

From printed prospectuses to education fairs; peer-to-peer advice to social media, we track a huge range of marcomms touchpoints to give you a full picture of the applicant universe. Discover where you miss the mark with your marcomms and find out what best in class looks like. 

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Drill into the data to find the answers you need


Dissect the data using 16 different analysis variables

Filter and compare the data across a range of analysis variables covering demographics, academic performance and history, subject area, and clearing. 

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Nail your tone of voice and find out what students really think of your marcomms


Explore thousands of verbatim comments

What do applicants rate positively about your marcomms - and what turns them off?

We also ask students how they would like to be communicated with, providing you with inspiration for developing new material and helping to kick-start ideas.

About our HE Insight Club

All subscribers to our HE Success Suite trackers automatically become part of the HE Insight Club, 
offering workshops, insight reports and events. 

An annual workshop tailored to you

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Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Expert trend and insight reports

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Keep up-to-date with eight reports a year, focused on a topical challenge, an opportunity or threat in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four trackers. 

Twice-yearly co-creation and insight events

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Come along to our popular events where you can meet and work on ideas directly with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

Want to see how it all works?

Book a free demo