Marcomms Success

Enhance your marketing communications by focusing on what impacts choice

8500

prospective undergraduate interviews

38

information sources analysed

20

+ topics covered

Marcomms Success - part of the HE Success Suite

Marcomms Success was initially conceived as a way of discovering what the future held for the printed prospectus in the digital age, but it quickly grew into a comprehensive study of all HE marketing communications, uncovering the usage, influence and information needs across both the undergraduate and postgraduate markets.

What you get

Marcomms Success reveals the usage, influence and information needs of students across key touchpoints on the decision-making timeline and how marketing communication impacts choice.

It not only allows you to understand the role of the printed prospectus, but also what information sources you should invest your resources into, when, and how. A wide range of filters allow you to look at the specific sample groups of interest, for example by fee status, region or subject area.

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Head of UK/EU Student Recruitment

The University of Manchester

The insight from the dashboard, and the subsequent on-campus presentation, proved especially valuable in benchmarking levels of satisfaction with our undergraduate open days and shaping decisions.

Subscription

Subscribers receive one year of unlimited access to Marcomms Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

Create impactful marcomms strategies to key stages

Shape your strategy and messaging to maximise impact

Take a thorough look at what, how and when information is used and the impact it has at each stage in the funnel. Gain insight into applicant information needs and expectations to enable you to shape your strategy and messaging.

Demo

Discover when and where to invest to maximise impact

Track the role and impact of your marcomms

Track the role and impact of marcomms across three pivotal touchpoints in the conversion funnel: starting the research process, the UCAS form and the firm choice.

Our topic areas provide a thorough overview of what, how and when information is used, and the impact information has at each stage. It also includes a look at applicant needs and expectations, helping you to shape your strategy and messaging. The six topic areas are:

Decision timeline
Source use and influence
Information needs by source

Information needs benchmark
Marketing strategy
Clearing

Demo

Get an applicants' perspective on your marcomms

Leave no stone unturned with 38 information sources covered

We cover a huge range of marcomms from printed prospectuses and education fairs to peer-to-peer advice and social media, giving you the full picture of the undergraduate and postgraduate applicant universe - discover what best in class looks like and work out where you miss the mark.

Demo

Gain inspiration by learning what students really think

Explore thousands of verbatim comments

Explore and zero in on thousands of verbatim comments and discover what applicants love and hate about the messages they’ve received. Nail your tone of voice and get new ideas based on how applicants would like to be communicated with.

Demo