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A smart and elegant way to derive real relative importance

Traditional rating scales are often not the best method for measuring importance of statements or attributes, as they can lead to respondents rationalising their views and giving artificial, non-spontaneous answers.

MaxDiff delivers meaningful measures of relative importance by showing a sequence of scenarios and asking respondents to pick the most and least important item out of changing lists.

You will find out how the different items compare in overall importance, as well as how results change when you apply demographic filters.

MaxDiff is a great, useful add-on suitable for most research projects. Please get in touch to find out more!

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