As the consumption of media becomes more and more individualised thanks to smartphones and streaming technology, young people have become a powerful audience in their own right.
We work regularly with many UK broadcasters, media brands and publishers on an ongoing basis to keep young people on the agenda and ensure that they continue to connect with their youth audience. Many are members of our State of the Youth Nation insight tracker.
From keeping up with the latest youth trends to testing content on the fly, our clients are able to work with us in a flexible and time-efficient way.
One project which we are very proud of was our "Debunking the myths of Gen Z" work with the Guardian and VCCP Media. This work was shortlisted for a Connie Award 2018, in the Best Research Project Initiative category.