Normalised Indices


Easy comparison of ratings against each other and/or over time to discern relative distances and trends


It is important to be able to rank yourself against your competitors and market averages, both within a single survey and over time, is important. Such rankings can be overall ones, or split out by products, services or features.

Adding normalised indices to your data or reports allows us to help you understand how you change and how your market changes, and lets you easily assess trends and measure improvements easily. This approach allows you to answer questions such as “I am improving, but am I improving faster or more slowly than the market as a whole?”.

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