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Open Day Success

The UK's only whole-market study for open day insight

December 2018/19: Our Open Day Success insight tool will improve your open day conversion 

Analysis from our suite of HE insight products tell us that open days are make-or-break events for prospective students – so why do so many universities still get it wrong? Take control of your open day conversion, connect with your future students and learn how to create a sense of belonging with our Open Day Success HE insight tool.

Open Day Success is powered by 4,500 interviews (that's 10,000 data points) with applicants who actually attended UK open days. It features advanced statistical analysis and allows you, for the first time, to benchmark your open day performance against your competitors.  

This brand new HE Insight tool will offer in-depth analysis variables, including a wide variety of demographic and academic filters to allow institutions to get under the skin of their own target audience and maximise their conversion. All of this will be available in a cloud-based, online dashboard.

Open Day Success will answer:

  1. Where you need to improve in order to maximise your application and conversion
  2. How your event measures up against the rest of the sector
  3. How to get the balance right between making your open day functional and how to connect emotionally with prospective students
  4. Avoid disappointment by understanding prospective students' open day priorities.


Get in touch to find out more about packages and potential bolt-ons such as consultancy hours and mystery shopping.

Each subscription to our OpenDay Success product will begin in December and include a membership to our very popular HE Insight Club. It features exclusive events and regular insight reports.

Don’t miss out on our founder client discount offer for November – get in touch below.

Speak to our HE experts