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Open Day Success 2019

New for 2019 

Boost your event success by learning what drives conversion

Book a free demo
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university leicester
university southampton
university liverpool
university hertfordshire

· Open Day Success - part of the HE Success Suite · 
Open Day Success is all about measuring open day impact. Identify how effective your events are and how you can improve them to increase application and conversion. Benchmark your university against competitors and find out how your events measure up to prospective students’ expectations.

open day success

What you get

Open Day Success pinpoints which events are most impactful and effective – and how yours could do better. Open Day Success identifies the best and worst practice in the sector. Implement what you learn and see the boost in your open day conversion.

  • A comprehensive market study of open days at UK universities
  • Tailored specifically for marketing and events teams
    Based on 11,000 open day visits
  • Private data for HE professionals to learn from, not a public league table
  • Includes 200 universities, some with up to 350 ratings
  • Full user defined ‘filter’ or ‘compare’ functionality. By group and type of institution, location, subject, academic achievement, WP and extensive demographic filters
  • Online dashboard, 1-year subscription, unlimited analysis
  • Membership of our HE Insight Club with regular events and insight reports


Subscribers receive one year of unlimited access to Open Day Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

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Validate your decisions with a robust and relevant sample group

The right opinions at the right time

We conduct interviews with applicants a few months before they start university and ask them to rate every open day they’ve attended.

In total:

  • 4,500 applicant interviews annually
  • 11,000 open days reviewed annually
  • 100+ universities rated annually
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Understand what matters most to prospective students

 Use our MaxDiff analysis to identify vital nuances

Our MaxDiff Analysis indexes what’s really important to prospective students so you can direct investment to where it’s going to count most.

Respondents find it hard to rate the relative importance of different features of open days. So we use a MaxDiff approach to unpick 13 key elements - ranging from tangible activities to thoughts and feelings - to help you identify which of these elements are vital to a successful open day. Where should you invest - a revamp of your accommodation tour or getting a better buy-in from your staff? Creating a buzz on campus or ensuring your organisation doesn't let you down?

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Benchmark your performance against your peers and competitors

See how your open day is rated and identify best practice using competitive benchmarking.

See who is performing best and discover what good things they're doing, that you're not

View benchmarking for most institutions' open days. Check out overall results or a breakdown based on the 13 individual elements that make up the open days experience.

We identify:

  • Overall open day performance
  • 'Value add' for each university
  • Statistical significance between factors 
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Find out what truly drives choice

Focus on what matters most with key drivers analysis 

Open Day Success incorporates a key drivers analysis to reveal which elements of the open day experience are more or less likely to drive intention to apply. While the statistics behind the approach are highly complex (employing a multiple linear regression model) the results are served up in the dashboard in a way that is both easy to understand and highly instructive.

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Gain inspirational insight with honest and unfiltered feedback

Get the 'why behind the what'

View thousands of verbatim responses that have been coded so that you can analyse comments by universities, analysis variables and keywords mentioned.

We capture full-text responses relating to:

  • Open day 'wow' factors
  • How a sense of belonging/being welcome/being inspired was created
  • Best and worst parts of the open day
  • Reasons for not attending/how to be encouraged to attend
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Take charge of the data to shape it to your needs

Apply a wide range of analysis variables 

‘Filter’ and/or ‘compare’ the data on a range of analysis variables at institutional, subject, demographic and many other levels.

Variables include:

  • Open day attended
  • Gender, age group, ethnicity, disability, home region and social grade
  • Widening Participation quintile, first in family
  • UCAS points; subject most interested in (JACS – 20 Subject Areas)
  • And many more...

About our HE Insight Club

All subscribers to our HE Success Suite trackers automatically become part of the HE Insight Club, 
offering workshops, insight reports and events. 

An annual on-site workshop tailored to your unique challenges


Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Expert trend and insight reports


Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities and threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.

Regular 'meet your consumer' workshops


At our events you can meet and work on ideas with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

Ready to see how it all works?

Book a free demo