· Open Day Success - part of the HE Success Suite ·
Open Day Success is all about measuring open day impact. Identify how effective your events are and how you can improve them to increase application and conversion. Benchmark your university against competitors and find out how your events measure up to prospective students’ expectations.
Open Day Success pinpoints which events are most impactful and effective – and how yours could do better. Open Day Success identifies the best and worst practice in the sector. Implement what you learn and see the boost in your open day conversion.
We conduct interviews with applicants a few months before they start university and ask them to rate every open day they’ve attended.
Our MaxDiff Analysis indexes what’s really important to prospective students so you can direct investment to where it’s going to count most.
Respondents find it hard to rate the relative importance of different features of open days. So we use a MaxDiff approach to unpick 13 key elements - ranging from tangible activities to thoughts and feelings - to help you identify which of these elements are vital to a successful open day. Where should you invest - a revamp of your accommodation tour or getting a better buy-in from your staff? Creating a buzz on campus or ensuring your organisation doesn't let you down?
See who is performing best and discover what good things they're doing, that you're not
View benchmarking for most institutions' open days. Check out overall results or a breakdown based on the 13 individual elements that make up the open days experience.
Open Day Success incorporates a key drivers analysis to reveal which elements of the open day experience are more or less likely to drive intention to apply. While the statistics behind the approach are highly complex (employing a multiple linear regression model) the results are served up in the dashboard in a way that is both easy to understand and highly instructive.
View thousands of verbatim responses that have been coded so that you can analyse comments by universities, analysis variables and keywords mentioned.
We capture full-text responses relating to:
‘Filter’ and/or ‘compare’ the data on a range of analysis variables at institutional, subject, demographic and many other levels.
Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.
Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities and threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.
At our events you can meet and work on ideas with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.