· Open Day Success - part of the HE Success Suite ·
Open days are inherently costly exercises. They frequently involve scores of staff and students running back-to-back events on Saturdays. They normally include vice chancellor talks, subject talks by deans, app-powered self-guided tours, showcases of student work, special transport links, new signage - the list goes on... It doesn't make sense to run your open days blind. You need to ensure you're maximising impact.
Our latest insight tool, Open Day Success is all about measuring open day impact. It provides the evidence that university marketing teams need to first show how effective their events are and then show how they can improve them to increase application and conversion.
Open Day Success pinpoints which events, and what elements of each event, are most impactful and effective. It shows how each university fares against its prospective students' expectations and, vitally, how it compares against its competitors, revealing the best and worst practice in the sector.
Open Day Success is based on interviews with applicants held a few months before they start university. They're asked to recall and rate every open day that they've attended. In total:
Respondents find it hard to rate the relative importance of different features of open days. So we use a MaxDiff approach to unpick 13 key elements - ranging from tangible activities to thoughts and feelings - to help you identify which of these elements are vital to a successful open day. Where should you invest - a revamp of your accommodation tour or getting a better buy-in from your staff? Creating a buzz on campus or ensuring your organisation doesn't let you down?
View benchmarking for most institutions' open days. Check out overall results or a breakdown based on the 13 individual elements that make up the open days experience. We identify:
Open Day Success incorporates a key drivers analysis to reveal which elements of the open day experience are more or less likely to drive intention to apply. While the statistics behind the approach are highly complex (employing a multiple linear regression model) the results are served up in the dashboard in a way that is both easy to understand and highly instructive.
The verbatim analysis on Open Day Success is particularly powerful. Every one of the thousands of comments has either been coded and/or can be analysed by
Filter and compare the data based on a range of analysis variables at an individual, subject, demographic and institutional level. Variables include:
Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.
Keep up-to-date with eight reports a year, focused on a topical challenge, an opportunity or threat in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four trackers.
Come along to our popular events where you can meet and work on ideas directly with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.