HE Success Suite

Open Day Success

Boost your event success by learning what drives conversion


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universities rated


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Open Day Success - part of the HE Success Suite

Open Day Success is all about measuring open day impact. Identify how effective your events are and how you can improve them to increase application and conversion. Benchmark your university against competitors and find out how your events measure up to prospective students' expectations.

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What you get

Open Day Success pinpoints which events, from across the sector, are most (and least) effective in meeting students' expectations – learn best practice and implement change at your university. You'll soon see the boost in your conversion.

  • Private data for HE professionals to learn from (not a public league table)
  • Full user defined ‘filter’ or ‘compare’ functionality (by group and type of institution, location, subject, academic achievement, WP and extensive demographic filters)
  • Online dashboard, 1-year subscription and unlimited analysis
  • Membership to our HE Insight Club with regular events and insight reports

Request a technical specification


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Open Day Success Tech Spec

Our technical specification for Open Day Success provides a comprehensive view of the tracking product, including a full list of features & functionality, pricing & discounts and methodology.


Subscribers receive one year of unlimited access to Open Day Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

Validate your decisions with a robust and relevant sample group

 The right feedback at the right time 

We conduct interviews with applicants a few months before they start university and ask them to rate every open day they've attended.

In total: 

  • 4,500 applicant interviews annually 
  • 11,000 open days reviewed 
  • 100+ universities rated annually


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Understand what matters most to prospective students

 Use our MaxDiff analysis to identify vital nuances 

Our MaxDiff Analysis indexes what’s really important to prospective students so you can direct investment to where it’s going to count most.

Respondents find it hard to rate the relative importance of different features of open days. So we use a MaxDiff approach to unpick 13 key elements - ranging from tangible activities to thoughts and feelings - to help you identify which of these elements are vital to a successful open day. Where should you invest - a revamp of your accommodation tour or getting a better buy-in from your staff? Creating a buzz on campus or ensuring your organisation doesn't let you down?


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Benchmark your performance against your peers and competitors

 See how your open day is rated and identify best practice using competitive benchmarking 

See who is performing best and discover what good things they're doing, that you're not

View benchmarking for most institutions' open days. Check out overall results or a breakdown based on the 13 individual elements that make up the open days experience.

We identify:

  • Overall open day performance
  • 'Value add' for each university
  • Statistical significance between factors 


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Ready to see it in action?

Book a free, no-obligation demo

Find out what truly drives choice

 Focus on what matters most with key drivers analysis 

Open Days Success incorporates a key drivers analysis to reveal which elements of the open day experience are more or less likely to drive intention to apply. While the statistics behind the approach are highly complex (employing a multiple linear regression model) the results are served up in the dashboard in a way that is both easy to understand and highly instructive.


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Ready to see it in action?

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Get inspirational insight with honest and unfiltered feedback

 Get the 'why' behind the 'what' 

View thousands of verbatim responses that have been coded so that you can analyse comments by universities, analysis variables and keywords mentions.

We capture full-text responses relating to: 

  • Open day 'wow' factors
  • How a sense of belonging/being welcome/being inspired was created
  • Best and worst parts of the day
  • Reasons for not attending/how to be encouraged to attend


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Book a free, no-obligation demo

Our Work

Take charge of the data to shape it to your needs

 Apply a wide range of analysis variables 

'Filter' and/or 'compare' the data on a range of analysis variables at institutional, subject, demographic and many other levels.

Variables include:

  • Open day attended
  • Gender, age group, ethnicity, disability, home region and social grade
  • Widening Participation quintile, first in family
  • UCAS points; subject most interested in (JACS – 20 Subject Areas)
  • And many more...


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Ready to see it in action?

Book a free, no-obligation demo


Request a Technical Specification

Want to know more about the data we have that will boost your event success?

Tech Spec

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Request the Open Day Success Technical Specification

Our technical specification for Open Day Success provides a comprehensive view of the tracking product, including a full list of features & functionality, pricing & discounts and methodology.

About our HE Insight Club

All subscribers to Open Day Success automatically become part of the HE Insight Club, offering workshops, insight reports and events.  

An annual on-site workshop tailored to your unique challenges

Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Expert trend and insight reports

Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities and threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.

Regular 'meet your consumer' workshops

At our events you can meet and work on ideas with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

Tracking Products

Explore the Suite

Take a look at our other tracking products from the HE Success Suite.

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Marcomms Success

Marcomms Success

Enhance your marketing communications by focusing on what impacts choice
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Book your free demo

Want to know what drives conversion at your events? Book a no-obligation demo to see how you measure up against your competitors and your audiences' expectations


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