Open Day Success

Boost your event success by learning what drives conversion

11000

open days visited

200

universities rated

350

ratings by university

Open Day Success - part of the HE Success Suite

Open Day Success is all about measuring open day impact. Identify how effective your events are and how you can improve them to increase application and conversion. Benchmark your university against competitors and find out how your events measure up to prospective students' expectations.

What you get

Open Day Success pinpoints which events, from across the sector, are most (and least) effective in meeting students' expectations – learn best practice and implement change at your university. You'll soon see the boost in your conversion.

Private data for HE professionals to learn from (not a public league table)
Full user defined ‘filter’ or ‘compare’ functionality (by group and type of institution, location, subject, academic achievement, WP and extensive demographic filters)
Online dashboard, 1-year subscription and unlimited analysis
Membership to our HE Insight Club with regular events and insight reports

Request a technical specification

The University of Manchester

Open Day Success gave us the data we needed to understand how best to modify, improve and personalise subject talks and departmental tours on the day. We're pleased with the results. Overall, subscribing has been a big benefit to improving our open day impact and conversion.

Subscription

Subscribers receive one year of unlimited access to Open Day Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

Validate your decisions with a robust and relevant sample group

The right feedback at the right time

We conduct interviews with applicants a few months before they start university and ask them to rate every open day they've attended.

In total:

4,500 applicant interviews annually
11,000 open days reviewed
100+ universities rated annually

Demo

Understand what matters most to prospective students

Use our MaxDiff analysis to identify vital nuances

Our MaxDiff Analysis indexes what’s really important to prospective students so you can direct investment to where it’s going to count most.

Respondents find it hard to rate the relative importance of different features of open days. So we use a MaxDiff approach to unpick 13 key elements - ranging from tangible activities to thoughts and feelings - to help you identify which of these elements are vital to a successful open day. Where should you invest - a revamp of your accommodation tour or getting a better buy-in from your staff? Creating a buzz on campus or ensuring your organisation doesn't let you down?

Demo

Benchmark your performance against your peers and competitors

See how your open day is rated and identify best practice using competitive benchmarking

See who is performing best and discover what good things they're doing, that you're not

View benchmarking for most institutions' open days. Check out overall results or a breakdown based on the 13 individual elements that make up the open days experience.

We identify:

Overall open day performance
'Value add' for each university
Statistical significance between factors

Demo

Find out what truly drives choice

Focus on what matters most with key drivers analysis

Open Days Success incorporates a key drivers analysis to reveal which elements of the open day experience are more or less likely to drive intention to apply. While the statistics behind the approach are highly complex (employing a multiple linear regression model) the results are served up in the dashboard in a way that is both easy to understand and highly instructive.

Demo