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Panel coverage

The UK's largest youth research community: over 150,000 highly profiled 13-30 year olds, so you can reach the right people, fast.
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We own and manage The Opinion Panel Community (OPC): an unsurpassed research panel of over 150,000 Millennials & Gen Z, and the UK's largest and highest quality youth, student and young professionals research resource.



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75% of our panellists are unique to the OPC
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30% average response rate
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1,000+ profiling points

The Panel

Our panel is your resource for student and young professionals research. With over 75% of our members unique to the OpinionPanel Community, you won't find as many real 13-30-year old research participants in any one place anywhere else in the UK. And with the addition of our new 13-15s research panel we can guarantee that you'll see an improvement to your data quality with our innovative direct access approach to accessing under-16s (click to read more). 

Panellists are encouraged to update their personal details regularly including standard demographics and academic, ownership and behavioural attributes to allow for more granular targeting. Full demographics available are listed in our Panel Book and include:

  • Age
  • Gender 
  • Socio-economic grade
  • Home region
  • Education status
  • Banking provider
  • Mobile phone OS
  • Mobile network
  • Financial products
  • Games consoles
  • Employment status 
  • Hobbies

Specialist audiences

As well as giving you access to our main youth panel, we have applied additional profiling to identify specialist youth audiences among healthcare users (those with medical conditions) and future practitioners, university applicants, students and graduates.

Over 80,500 Higher Education students from across the UK.

Profiling by: Gender | Age | Nationality | Ethnicity | University group | University region | Undergraduate or postgraduate | JACS Subject group | Institution | JACS principle subject | Part-time / full-time status | Course level | Course year | Course duration | Living arrangements | Qualification

36,300 university applicants and considerers.

 Profiling by: Gender | Age | Ethnicity | Nationality | School type | Subject areas applied for | Expected UCAS points | Subjects currently studying | Qualification type | Expected living arrangements | Institutions applied to 

Access future leaders from over 13,000 recent graduates.

Target: Healthcare professionals | Future business owners & entrepreneurs | City workers | Financial service professionals | Teachers & educators | Engineers

Profiling by: Gender | Age | Ethnicity | Nationality | Degree class achieved | Graduate region | Graduation year | Course studied | Year of graduation | UG  qualification | Employment status | Sector | Company type 

The only source for accessing future healthcare professionals and young healthcare consumers.

Target 5,000+ future nurses, pharmacists, dentists, optometrists & doctors and 50,000+ young ailment sufferers & healthcare consumers.

  • Ethnographic research (including virtual ethnography using video diaries)
  • Awareness & usage tracking 
  • Patient diary studies (current & future prescribing behaviour)
  • Conjoint analysis (key clinical prescribing drivers)
  • Forecasting & market sizing
  • Tracking studies 
  • Traditional F-2-F
  • Pricing research (impact of price on volume prescribing)
  • Market segmentation (cluster analysis & CHAID)
  • Brand profiling
  • Aspirational profiling (understand what is important to customers' self-image)
  • Brand mapping


Now available: 13-15s Panel

Launched in January 2020, our new 13-15s panel offers an innovative approach to conducting research with under-16s. It's the only panel in the UK that offers direct access to this audience, whilst remaining compliant within the Market Research Society (MRS) guidelines and upholding the highest standards of integrity to safeguard our panellists.

We currently have over 500 panellists in this age group (and we're continually recruiting more members on a daily basis); I'm sure we can help you access this difficult to reach audience.

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13-15s Panel Guide >

Download Panel Book

Download now to find out how the UK's largest youth research panel can help you reach the right respondents.

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13-15 launch

13-15s Panel

Now available: our new panel of 13-15-year olds. 

We know that accessing under-16s for research can be a challenge, so we're offering you a solution. This new panel is the only one of its kind in the UK that provides direct access to 13-15-year olds - and it's guaranteed to improve your data quality. 

And when it comes to compliance, we have you covered! We've worked with the MRS to develop this new direct access approach, which ensures our panellists are safeguarded at every step of the way. Download our 'assuring quality and compliance' guide to find out more about this or get in touch with us to find out more about our pricing.

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13-15s Panel

Assuring Quality & Compliance

Enter your details below to download the guide.

13-15 guide cover 2


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