Panel Coverage

The UK's largest youth research community: over 150,000 highly profiled 13-30 year olds, so you can reach the right people, fast.

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We own and manage The Opinion Panel Community

The Opinion Panel Community (OPC)   is an unsurpassed research panel of over 150,000 Millennials & Gen Z, and the UK's largest and highest quality youth, student and young professionals research resource.


The Opinon Panel Community

Our panel is your resource for student and young professionals research. With over 75% of our members unique to the OpinionPanel Community, you won't find as many real 13-30-year old research participants in any one place anywhere else in the UK. And with the addition of our new 13-15s research panel we can guarantee that you'll see an improvement to your data quality with our innovative direct access approach to accessing under-16s.


Read more about our 13-15s panel

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members aged 13-30

13-15s direct access panel

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of our panellists are unique to the OPC

Our services

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average response rate

Panel quality

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profiling points

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Data Quality

Panellists are encouraged to update their personal details regularly including standard demographics and academic, ownership and behavioural attributes to allow for more granular targeting. Full demographics are listed in our Panel Book and include:

  • Age
  • Gender 
  • Socio-economic grade
  • Home region
  • Education status
  • Banking provider
  • Mobile phone OS
  • Mobile network
  • Financial products
  • Games consoles
  • Employment status 
  • Hobbies


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Panel Book

Download our Panel Book

Download our panel book and find out how the UK's largest youth research panel can help you reach the right respondents. 


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Submit your details to download your copy of the Panel Book

Specialist audiences

As well as giving you access to our main youth panel, we have applied additional profiling to identify specialist youth audiences among healthcare users (those with medical conditions) and future practitioners, university applicants, students and graduates.

13-15s Panel

Now available: our new panel of 13-15-year olds

We know that accessing under-16s for research can be a challenge, so we're offering a solution. This new panel is the only one of its kind in the UK that provides direct access to 13-15-year olds - and it's guaranteed to improve your data quality.


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13-15 launch

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13-15s Panel

Assuring quality and compliance

We want to conduct market research with the highest standards of integrity, which is why we've carefully considered duty of care, safeguarding and consent in our new 13-15s panel. Our guide covers our ‘do’s and don’ts’ checklist and an outline of the actions we’ve taken to ensure that we are compliant every step of the way.

We've worked with the MRS to develop this new direct access approach. Download our 'assuring quality and compliance' guide to find out more about this or get in touch with us for a quick quote.


Download our compliance guide

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13-15s Direct Access Guide

Submit your details to download our quality assurance and compliance guide for our 13-15s panel.

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