Our qualitative research projects give you hassle-free sampling for online surveys.

A dedicated project manager will ensure your project runs smoothly and on time, providing as much or as little help as you need. 

Our sophisticated profiling system means we can assess feasibility quickly and accurately. We'll help with everything from defining your sample to managing the fieldwork.

How we work: 

• Fast - RFQs responded to within the hour, projects often launched within two hours and fieldwork completed within 24 hours.
• Flexible - we share our extensive questionnaire bank and take care of scripting, hosting, tabulations & analytics (if required).
• Engaging - we'll analyse and offer advice on your questionnaire design to ensure it's optimised for Millennial and Gen Z respondents.

We provide qualitative recruitment for even the most niche groups in the youth population.

Unlike other panel companies, we're happy to use our panel to help with your qualitative research needs. You tell us when and where and we'll do the rest.

Within 24 hours we'll identify the right people to meet your spec (we use 1,000+ profiling demographics and customised screener surveys). Then we'll double-check who they are (all pre-profiled participants are double opt-in and each is personally vetted over the phone). Finally we ensure that they turn up on the day (we send a series of text-message reminders and have back-ups on standby). 

• F-2-F focus groups & workshops
• User experience testing
• Ethnography
• Individual depths
• Online groups & bulletin boards
• Mystery shoppers

Omnibus surveys: quick, cost-effective, national coverage of hard-to-reach youth audiences

We run three omnibus surveys with different youth audiences every week and provide access to a national representative sample of 1,000 respondents. 

Benefits: 

• fast service - less than a one-week turnaround (submit your questions on a Thursday and get results on a Tuesday)
• cost effective - an entry price of only £1,200 for three questions and £300 per standard question thereafter
• well-managed - dedicated omnibus manager who provides a personal service and expert advice every step of the way

Overview:

• 1000 completes with young people aged 16-24
• Full national coverage
• Sample evenly split by gender, age and education status
• Less than a one-week turnaround (Thursday to Tuesday)
• Customised tables and five demographic questions as standard
• Entry price from only £1,200 including three standard questions. Further standard questions – £300 (Request our rate card for more information)

Deliverables:

Our price includes data tables with the following five standard analysis variables:

• Gender (male, female)
• Age (16-18, 19-21, 22-24)
• Region (NW, NE, Yorks and Hum, EM, WM, Eastern, SW, SE, London, Wales, N. Ireland, Scotland)
• Education (full -time education/training, part-time education/training, not in education/training, NEET)
• Employment (full-time employed, part-time employed, not employed, NEET)

We offer the UK’s only weekly dedicated student omnibus survey. With fast, cost-effective access to 1000 full time undergraduate students, what better way to explore topical issues and test new ideas?

Overview:

• 1000 completes with full-time undergraduate students enrolled at publically funded UK universities/higher education institutions
• Full national coverage
• UK representative by gender, course year and university type
• Less than a one-week turnaround (Thursday to Tuesday)
• Customised tables and four demographic questions as standard
• Entry price from only £1,200 including three standard questions. Further standard questions – £300

Deliverables:

Our price includes data tables with the following four standard analysis variables:

• Gender (male, female)
• Course year (1, 2, 3+)
• University region (NW, NE, York and Hum, EM, WM, Eastern, SW, SE, London, Wales, N. Ireland, Scotland)
• University type (Russell Group, Pre-1992, Post-1992, specialist institutions)

We offer the UK’s only weekly dedicated Young Professionals omnibus survey, based on 1,000 interviews with graduates in their first five years after leaving university. This unique omnibus gives you insight into the whole graduate market, including everyone from early high-flyers to job-seekers.

All respondents are verified former university students, so you can be confident that your results will be accurate and reliable.

Overview:

• 1000 completes with graduates within five years of leaving UK universities/higher education institutions
• Full national coverage
• Evenly split sample by gender and years from graduation
• Less than a one-week turnaround (Thursday to Tuesday)
• Customised tables and four demographic questions as standard
• Entry price from only £1,200 including three standard questions. Further standard questions – £300

Deliverables:

Our price includes data tables with the following four standard analysis variables:

• Gender (male, female)
• Graduation year (1, 2, 3+)
• Home region (NW, NE, York and Hum, EM, WM, Eastern, SW, SE, London, Wales, N. Ireland, Scotland, outside the UK & in the EU, outside the UK & outside the EU)
• Employment status (full-time employed, part-time employed, not employed)
• Employment sector (finance & law, engineering, manufacturing & pharmaceuticals, services, creative, public sector, construction & transport, other)

Customers are at the heart of everything you do. So why not understand them better? Let them tell you exactly what you need to know, in their own words and their own environment. And at a price that won’t destroy your budget.

You tell us who you’re targeting, choose your questions, then let us – and our panellists – do the rest. We'll supply you with 20 panellist videos to spec, in just 48 hours. 

Perfect for illustrating your research findings, and seeing your current and prospective customers describe their needs in their own words, from their own perspective.

Our award-winning online survey environment is clear and engaging and works well on all browsers and screen sizes. We were early pioneers and innovators in ‘mobile first’ surveys, winning the Market Research Society award for mobile innovations in 2014 (Best Data Collection).  We cater to all question types including sliders, proprietary swipe-and-drag questions, and innovative solutions to overcome long item lists on mobiles.

We cater most AV needs in survey including most formats of image, video and audio clips (including techniques to ensure everything is fully viewed), plus the facility to seamlessly capture photos, video clips or audio recordings made by our respondents in survey.

Need representative data?  We maintain, review and regularly update a diverse selections of UK youth population data-sets from high-quality sources such as the Office for National Statistics, UCAS and HESA.

We are able to develop a framework for the required number of completes per category in multiple dimensions such as genders, age groups etc. to ensure that your survey data really represents the views of the population you are researching.

To satisfy even the most demanding granular sampling requirements, our standard profiling includes up to 1,500 data points such as region, employment status and interests for each of our panellists. We promote regular panellist updates so our data is always current.

We have a staged launch approach for new surveys that involves sending out several small batches of invites and carefully checking the resulting responses, filters, quotas and drop-out points before committing to a full launch of invites which means any issues are caught before they become a problem.  We continue with a regime of regular, comprehensive checks all the way through fieldwork.

We are well know for the attention and detail we apply to every part of the fieldwork process: relevant, visually engaging emails, careful selection of panellists to ensure that we keep disqualifications during screening and terminations due to filled quotas to an absolute minimum, and measured send-outs to ensure that everyone invited gets a fair chance of being able to complete your survey.

We will keep you apprised of fieldwork progress, any unusual observations and suitable suggestions/advice in a timely, actionable manner.

The quality of our surveys speaks for itself; we pride ourselves on the high quality of our data and our industry-leading response rates of up to 30%

Our technical team have incorporated extensive client feedback to design clear, user-friendly Excel cross-tabs including:

hyperlinked table of contents for easy navigation

separate sheets for all data, for percentages only, and for counts only

full significance testing at both 95% and 99% confidence levels (we exclude these tests from the counts-only and percentages-only sheets to ensure these just contain blocks of figures without empty rows or special characters, for fast and easy copying or linking into your own reports)

clear design incorporating separators and borders, shaded elements and effective text formatting

we have strong experience in weighting data balancing completes per category in multiple dimensions to make representative of a given population.

We support research industry staples such as SPSS, Triple-S XML and SAS, as well as a multitude of Excel/CSV formats. We can also supply Tableau-friendly data, SQL dumps or any other format that suits your specific needs. Please get in touch to discuss what works best for you.

Traditional rating scales are often not the best method for measuring importance of statements or attributes, as they can lead to respondents rationalising their views and giving artificial, non-spontaneous answers.

MaxDiff delivers meaningful measures of relative importance by showing a sequence of scenarios and asking respondents to pick the most and least important item out of changing lists.

You will find out how the different items compare in overall importance, as well as how results change when you apply demographic filters.

MaxDiff is a great, useful add-on suitable for most research projects. Please get in touch to find out more!

When you are planning to bring a new product or service to the market, or make changes to an existing one, you need to get it right. You may be considering several possible price points, features or options but are unsure which are the most (and least) important to your target audience, and which may even be detrimental.

CBC is a fantastic way of finding out the real drivers for your audience. We will help you design conjoint trade-off scenarios where varying sets of two or more hypothetical feature combinations for a product or service are shown to each respondents, and where respondents are asked to pick a set of features each time.

Analysing this data allows us to infer the real importance and genuine drivers of your audience’s decisions. This means you will get really clear, actionable advice that will allow you to optimise your offering.

To find out more about how to create the best possible offering with conjoint, please get in touch!

This provides comparison of ratings against each other and/or over time to discern relative distances and trends

To be able to rank yourself against your competitors and market averages, both within a single survey and over time, is important. Such rankings can be overall ones, or split out by products, services or features.

Adding normalised indices to your data or reports allows us to help you understand how you change and how your market changes, and lets you easily assess trends and measure improvements easily. This approach allows you to answer questions such as “I am improving, but am I improving faster or more slowly than the market as a whole?”.

Find out what intuitive and revealing groups your respondents belong to, and apply these groupings to other data sets

Segmentation is a great tool to achieve a deeper understanding of your target audience. We will identify the main questions and demographics that distinguish the various respondent groups in your survey data and use this information to give these segments meaningful names and descriptions.

We can then use these segments to analyse your data further and recommend effective ways of communicating with, marketing to, and otherwise engaging each segment.

Because these segments are so useful, many of our clients want to use them in future repeats of the same survey, or even apply them to other data sets. We are happy to help with this by developing “golden questions” - in other words, identifying the questions and other data points in the survey that play the most crucial role in determining a respondent’s segment.

Following this, we are able to derive a segmentation algorithm that can be applied to any data set that contains the golden questions to put other respondents into the same segments, making the segmentation process even more useful to you.