Connect with your target youth audience

Fast

RFQs will be responded to within the hour, projects often launched within two hours and fieldwork completed within 24 hours.

Flexible

We share our extensive questionnaire bank and take care of scripting, hosting, tabulations and analytics (if needed).

Engaging

We will analyse and offer advice on your questionnaire design to ensure it's optimised for Millennial and Gen Z respondents.

Engaging

Once we've recruited participants for your project, we ensure that they turn up on the day. We will send a series of text-message reminders and we will have back-up participants on standby.

Services

We can recruit for: F-2F focus groups & workshops, user experience testing, ethnography, individual depths, online groups & bulletin boards and mystery shoppers.

Applicant Omnibus

• 500 completes with young people who have made an application to study at a university in the UK
• Sample representatively split by gender, age and school type 
• Less than one week turnaround (submit your questions by Thursday and get results on Wednesday)
• Customised tables include three demographics as standard

Entry price from only £1,200, includes three standard questions (further questions start from £300).

Student Omnibus (full time undergraduates at UK universities)

• 1,000 completes with full-time undergraduate students enrolled at publicly funded UK universities / higher education institutes 
• Full national coverage
• Sample representatively split by gender, course year and university type 
• Less than one week turnaround (submit your questions by Thursday and get results on Wednesday)
• Customised tables include three demographics as standard

Entry price from only £1,200, includes three standard questions (further questions start from £300).

Young Professional Omnibus

• 500 completes with graduates within five years of leaving UK universities / higher education institutes 
• Full national coverage
• Sample representatively split by gender and years from graduation 
• Less than one week turnaround (submit your questions by Thursday and get results on Wednesday)
• Customised tables include two demographics as standard

Entry price from only £1,200, includes three standard questions (further questions start from £300).

Fast

You tell us who you’re targeting, choose your questions, then let us – and our panellists – do the rest. We'll supply you with 20 panellist videos to spec, in just 48 hours.

Sampling

Need representative data? We maintain, review and regularly update a diverse selections of UK youth population data-sets from high-quality sources such as the Office for National Statistics, UCAS and HESA. We are able to develop a framework for the required number of completes per category in multiple dimensions (such as genders, age groups) to ensure that your survey data really represents the views of the population you are researching. To satisfy even the most demanding granular sampling requirements, our standard profiling includes up to 1,500 data points such as region, employment status and interests for each of our panellists. We promote regular panellist updates so our data is always current.

Fieldwork

We have a staged launch approach for new surveys that involves sending out several small batches of invites and carefully checking the resulting responses, filters, quotas and drop-out points before committing to a full launch of invites which means any issues are caught before they become a problem. We continue with a regime of regular, comprehensive checks all the way through fieldwork. We are well know for the attention and detail we apply to every part of the fieldwork process: relevant, visually engaging emails, careful selection of panellists to ensure that we keep disqualifications during screening and terminations due to filled quotas to an absolute minimum, and measured send-outs to ensure that everyone invited gets a fair chance of being able to complete your survey. We will keep you apprised of fieldwork progress, any unusual observations and suitable suggestions/advice in a timely, actionable manner. The quality of our surveys speaks for itself; we pride ourselves on the high quality of our data and our industry-leading response rates of up to 30%.

Tabulations

Our technical team have incorporated extensive client feedback to design clear, user-friendly Excel cross-tabs including: hyperlinked table of contents for easy navigation; separate sheets for all data/for percentages only/ and for counts only; full significance testing at both 95% and 99% confidence levels (we exclude these tests from the counts-only and percentages-only sheets to ensure these just contain blocks of figures without empty rows or special characters, for fast and easy copying or linking into your own reports); clear design incorporating separators and borders, shaded elements and effective text formatting. We have strong experience in weighting data balancing completes per category in multiple dimensions to make representative of a given population. We support research industry staples such as SPSS, Triple-S XML and SAS, as well as a multitude of Excel/CSV formats. We can also supply Tableau-friendly data, SQL dumps or any other format that suits your specific needs.

Choice Based Conjoint (CBC)

When you are planning to bring a new product or service to the market, or make changes to an existing one, you need to get it right. You may be considering several possible price points, features or options but are unsure which are the most (and least) important to your target audience, and which may even be detrimental. CBC is a fantastic way of finding out the real drivers for your audience. We will help you design conjoint trade-off scenarios where varying sets of two or more hypothetical feature combinations for a product or service are shown to each respondents, and where respondents are asked to pick a set of features each time. Analysing this data allows us to infer the real importance and genuine drivers of your audience’s decisions. This means you will get really clear, actionable advice that will allow you to optimise your offering.

Normalised Indices

This provides comparison of ratings against each other and/or over time to discern relative distances and trends. To be able to rank yourself against your competitors and market averages, both within a single survey and over time, is important. Such rankings can be overall ones, or split out by products, services or features. Adding normalised indices to your data or reports allows us to help you understand how you change and how your market changes, and lets you easily assess trends and measure improvements easily. This approach allows you to answer questions such as “I am improving, but am I improving faster or more slowly than the market as a whole?”.

Segmentation with Golden Questions

Find out what intuitive and revealing groups your respondents belong to, and apply these groupings to other data sets. Segmentation is a great tool to achieve a deeper understanding of your target audience. We will identify the main questions and demographics that distinguish the various respondent groups in your survey data and use this information to give these segments meaningful names and descriptions. We can then use these segments to analyse your data further and recommend effective ways of communicating with, marketing to, and otherwise engaging each segment. Because these segments are so useful, many of our clients want to use them in future repeats of the same survey, or even apply them to other data sets. We are happy to help with this by developing “golden questions” - in other words, identifying the questions and other data points in the survey that play the most crucial role in determining a respondent’s segment.Following this, we are able to derive a segmentation algorithm that can be applied to any data set that contains the golden questions to put other respondents into the same segments, making the segmentation process even more useful to you.