· PGT Success - part of the HE Success Suite ·
Postgraduate Success is the UK’s most comprehensive research study on the taught postgraduate (PGT) market, revealing how UK and non-UK potential postgraduates decide where to study and what they are willing to pay. The Postgraduate Success dashboard provides insight across several years of data, including the views of over 12,000 PGT considerers and 1,000 PGT non-considerers at sector level.
With this tool, you can understand the PGT applicant journey by cutting the data on multiple characteristics simultaneously, including life stage, intended PGT subject and fee status. Use Postgraduate Success to shape your recruitment strategy, ensuring you meet the diverse needs of your PGT considerer profiles.
Our PGT sample is made up of four life stages that reflect the fragmented postgraduate journey.
Interrogate the data with 15 different analysis variables at a subject or academic preference level. Filter the findings to get answers from a particular PGT cohort (or set of cohorts), or dive into motivations and expectations at a department level.
Explore the key factors that influence postgraduate decision-making including barriers to study, preferred modes of study, propensity to remain at or return to students’ undergraduate institutions, decision-making timelines & importance factors, loan impact, fee sensitivity and usage/effectiveness of information sources.
Explore our ‘willingness-to-pay’ charts and apply this data to validate your thinking, discover gaps in the market and align your fee setting to match the expectations of your audience.
Use our analysis tools to drill into thousands of open-ended verbatim comments focused on the decision-making process and understand why students choose or choose not to study for a taught masters and the drivers behind institutional choice.
Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.
Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities or threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.
At our events you can meet and work on ideas with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.