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Postgraduate Success

Formerly PGT+ 

Boost your postgraduate attraction and conversion

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 · PGT Success - part of the HE Success Suite · 
Postgraduate Success is the UK’s most comprehensive research study on the taught postgraduate (PGT) market, revealing how UK and non-UK potential postgraduates decide where to study and what they are willing to pay. The Postgraduate Success dashboard provides insight across several years of data, including the views of over 12,000 PGT considerers and 1,000 PGT non-considerers at sector level.


What you get

With this tool, you can understand the PGT applicant journey by cutting the data on multiple characteristics simultaneously, including life stage, intended PGT subject and fee status. Use Postgraduate Success to shape your recruitment strategy, ensuring you meet the diverse needs of your PGT considerer profiles.

  • 2,200 PGT considerer interviews annually
  • 200+ non-considerer interviews annually
  • 23 topic areas examined
  • 4 open questions for verbatim analysis


Subscribers receive one year of unlimited access to PGT Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

HESS PGT life stage(5)

Four applicant life stages examined

Explore the data and learn how motivations, barriers and decision-making vary between groups

Our PGT sample is made up of four life stages that reflect the fragmented postgraduate journey.

  • Final year undergraduates
  • Recent undergraduates
  • Those who graduated 1 - 5 years ago
  • Those who graduated 6 - 10 years ago
PGT drivers(5)

Get unrivalled insight into the factors that impact decision-making

Dive into core drivers of choice

Interrogate the data with 15 different analysis variables at a subject or academic preference level. Filter the findings to get answers from a particular PGT cohort (or set of cohorts), or dive into motivations and expectations at a department level.

Topics covered:

  • Barriers to PGT study
  • Preferred modes of study
  • The propensity to study at their undergraduate institution
  • Decision making timelines and importance factors
  • Postgraduate loan impact
  • Fee sensitivity
  • Usage and effectiveness of information sources
HESS UG filter(5)

Validate your decisions and unearth new opportunities

Interrogate the data using 15 different analysis variables

Explore the key factors that influence postgraduate decision-making including barriers to study, preferred modes of study, propensity to remain at or return to students’ undergraduate institutions, decision-making timelines & importance factors, loan impact, fee sensitivity and usage/effectiveness of information sources.


Set your PGT fees based on robust evidence

Explore willingess to pay charts

Explore our ‘willingness-to-pay’ charts and apply this data to validate your thinking, discover gaps in the market and align your fee setting to match the expectations of your audience.

verbatim HESS 3(5)

What motivates students - in their own words

Explore thousands of open-ended verbatim comments

Use our analysis tools to drill into thousands of open-ended verbatim comments focused on the decision-making process and understand why students choose or choose not to study for a taught masters and the drivers behind institutional choice.

About our HE Insight Club

All subscribers to our HE Success Suite trackers automatically become part of the HE Insight Club, 
offering workshops, insight reports and events. 

An annual workshop tailored to your unique challenges


Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Expert trend and insight reports


Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities or threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products. 

Regular 'meet your consumer' workshops


At our events you can meet and work on ideas with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

Want to see how it all works?

Book a free demo