· PGT Success - part of the HE Success Suite ·
Taught postgraduate degrees (PGT) provide students with a fantastic opportunity to improve their career prospects and learn more about a subject they love. From a university perspective, growing PGT numbers provide a great opportunity but, from a marketing perspective, PGT can be fiendishly difficult. With vast numbers of courses and a highly complex market - more a series of micro markets, really - capturing solid market evidence to inform your strategy is the challenge. But we have an answer...
PGT Success is the UK’s most comprehensive research study on the PGT market. It reveals how UK and non-UK prospective postgraduates - at various life stages - decide
With six years of data and thousands of responses from PGT considerers and non-considerers alike, PGT Success is an unrivalled insight resource that will have a fundamental impact on your institution's postgraduate attraction and conversion.
Reflecting the non-linear postgraduate journey, our PGT Success sample is made up of four life stages, including both prospective PGT students as well as PGT non-considerers. Explore this data to understand how motivations, barriers and decision-making factors vary for each group. Our four life stages are:
PGT Success is split into seven topics, designed to provide a comprehensive overview of how and why prospective postgraduates make the decisions they do. Topics covered:
Apply subject-level and academic preference analysis variables to find exactly what you need in the data. Filter the findings to emulate your typical and target PGT cohort, or dive into motivations and expectations at a department-level.
PGT Success looks at how
We ask PGT Success respondents to answer key questions about the decision-making process. This helps you to understand the reasons and factors why students choose to - or choose not to - do a taught masters, as well as the drivers behind
Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.
Keep up-to-date with eight reports a year, focused on a topical challenge, an opportunity or threat in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four trackers.
Come along to our popular events where you can meet and work on ideas directly with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.