Postgraduate Success
Boost your postgraduate attraction and conversion
12000
PGT considerer interviews
1000
PGT non-considerer interviews
Postgraduate Success - part of the HE Success Suite
Postgraduate Success is the UK’s most comprehensive research study on the taught postgraduate (PGT) market, revealing how UK and non-UK potential postgraduates decide where to study and what they are willing to pay. The Postgraduate Success dashboard provides insight across several years of data, including the views of over 12,000 PGT considerers and 1,000 PGT non-considerers at sector level.
What you get
With this tool, you can understand the PGT applicant journey by cutting the data on multiple characteristics simultaneously, including life stage, intended PGT subject and fee status. Use Postgraduate Success to shape your recruitment strategy, ensuring you meet the diverse needs of your PGT considerer profiles.
- 2,200 PGT considerer interviews annually
- 200+ non-considerer interviews annually
- 23 topic areas examined
- 4 open questions for verbatim analysis
Postgraduate Success Tech Spec
Our technical specification for Postgraduate Success provides a comprehensive view of the tracking product, including a full list of features & functionality, pricing & discounts and methodology.
Market Intelligence Manager
Queen Mary University of London
There used to be a lot of guessing without a lot of hard evidence. The YouthSight tools helped us confirm what we suspected and understand the implications.
Four applicant life stages examined
Explore the data and learn how motivations, barriers and decision-making vary between groups
Our PGT sample is made up of four life stages that reflect the fragmented postgraduate journey.
- Final year undergraduates
- Recent undergraduates
- Those who graduated 1 - 5 years ago
- Those who graduated 6 - 10 years ago
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Book a demo
Ready to see it in action? Book a free, no-obligation demo
Get unrivalled insight into the factors that impact decisions
Dive into core drivers of choice
Interrogate the data with 15 different analysis variables at a subject or academic preference level. Filter the findings to get answers from a particular PGT cohort (or set of cohorts), or dive into motivations and expectations at a department level.
Topics covered:
- Barriers to PGT study
- Preferred modes of study
- The propensity to study at their undergraduate institution
- Decision making timelines and importance factors
- Postgraduate loan impact
- Fee sensitivity
- Usage and effectiveness of information sources
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Book a demo
Ready to see it in action? Book a free, no-obligation demo
Validate your decisions and unearth new opportunities
Interrogate the data using 15 different analysis variables
Explore the key factors that influence postgraduate decision-making including barriers to study, preferred modes of study, propensity to remain at or return to students’ undergraduate institutions, decision-making timelines & importance factors, loan impact, fee sensitivity and usage/effectiveness of information sources.
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Book a demo
Ready to see it in action? Book a free, no-obligation demo
Set your PGT fees based on robust evidence
Explore willingness to pay charts
Explore our ‘willingness-to-pay’ charts and apply this data to validate your thinking, discover gaps in the market and align your fee setting to match the expectations of your audience.
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Book a demo
Ready to see it in action? Book a free, no-obligation demo
What motivates students - in their own words
Explore thousands of open-ended verbatim comments
Use our analysis tools to drill into thousands of open-ended verbatim comments focused on the decision-making process and understand why students choose or choose not to study for a taught masters and the drivers behind institutional choice.
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Book a demo
Ready to see it in action? Book a free, no-obligation demo
Request a Technical Specification
Want to know more about the data we have that will boost your postgraduate attraction and conversion?
Request the Postgraduate Success Tech Spec
Our technical specification for Open Day Success provides a comprehensive view of the tracking product, including a full list of features & functionality, pricing & discounts and methodology.
Explore the Suite
Take a look at our other tracking products from the HE Success Suite.
Open Day Success
Boost your event success by learning what drives conversion.
Undergraduate Success
Boost undergraduate attraction and conversion
Marcomms Success
Enhance your marketing communications by focusing on what impacts choice