Weighting


Ensuring representative results for all data sources


Whether we’re dealing with data we collected or data you supplied, ensuring that the answers are representative of the population you are surveying is essential for credible, actionable results.

We maintain, review and regularly update a diverse selection of UK youth population data sets from high-quality sources such as the Office for National Statistics, UCAS and HESA.

We are able to develop a framework for weighting your data to a balanced number of completes per category in multiple dimensions such as genders, age groups, etc. And, because we have decades of experience with the various youth populations, we can also advise you on the right sample dimensions for your particular data set are.

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