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State of the Youth Nation

Embed Gen Z insight into your organisation

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A State of the Youth Nation subscription 
helps leading brands make
better youth market decisions. 

Tracking data Insight Consultancy Workshops Videos

Expert trend and insight reports

Stay up-to-date with key trends and youth marketing best practice

Get exclusive access to fortnightly insight updates and in-depth quarterly briefings focused on the 16 - 24 market. Our reports cut through the noise and hype around youth culture to offer practical takeaways that will transform your business. Validated with the latest youth market data, our reports are loved by marketing, comms and insight teams alike. 



Extensive tracking data from 2015 to present

Base your decisions on solid market evidence - without having to commission extra research 

We carry out interviews with a representative sample of 1000 young people (all Gen Z) every 60 days. Use our platform to track youth trends and deep-dive into our data bank of over 1200 questions. Our interactive Tableau dashboards bring our survey findings to life and allow you to easily search, drill into and filter data so you can find what matters to you most.


An annual workshop tailored to you

Galvanise your team and embed key insight into your business 

Our senior researchers will apply their specialist knowledge to address your tricky business challenges and realise your ambitions in the youth market. We bring together our State of the Youth Nation data, youth market experience and big-picture thinking to spark ideas and actions that will bring real change to your business.

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Co-creation sessions with young people

Collaborate with the consumers of the future

Our popular twice-yearly events will inspire you to put young people front and centre of your strategy. Find out face-to-face what young people think and how they would tackle some of your biggest marketing challenges if they were in charge. Prepare to be impressed!



A library of user-generated vox pop videos

Get to know youth culture from the ground up

Every month we update our video library with vox-pop SnapMe videos, recorded by 16 - 24 year olds from around the UK. Focused on emerging trends in youth culture, these videos provide a close-up and unfiltered perspective on the thoughts and feelings of young people today. 

Ready to see it in action?


Book a demo