State of the Youth Nation


The Essential Gen Z and Millennial Insight Tool Base your decisions on solid market evidence, not the latest hipster fads.

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Stop guessing!


State of the Youth Nation illuminates how youth culture determines brand relationships and consumer behaviour.

Clients love it because it:

  • tracks youth trends
  • monitors youth marketing best practice
  • identifies insights from wider youth culture that influences the choices young people make.

Our popular insight reports keep you plugged into youth culture


What you get with State of the Youth Nation


Trend data since 2015

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We interview 1,000 16 – 24-year-olds every two months, ensuring our bank of 2,000+ data points is bang up to date. It explores everything from media consumption and health and well-being to favourite brands and future aspirations.

Youth insights, vox pops and personalised reports

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Fortnightly reports and quarterly trends analysis on our data – so you don’t need to crunch the numbers. Our topical monthly vox pops bring the reports to life and a personalised annual report with your goals in mind helps align your marketing strategy.

A needs-focused workshop

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Led by experienced YouthSight researchers, putting young people on the agenda for your organisation. We will help you gain cut-through and connect with the youth of today.

State of the Youth Nation provides unparalleled, on-demand access into the lives of today's 16-24-year-olds to help keep you plugged in to youth culture

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