UCAS x YouthSight:
The Student Mindset
YouthSight has partnered with UCAS to bring a series of insight webinars designed to help HE professionals navigate through a uniquely challenging year.
YOUTHSIGHT x UCAS
Webinar Write Ups
Read the highlights from the webinars on our blog, reflect on the findings from last year and apply lessons-learned to boost conversion in 2021 - or keep scrolling to access the playbacks.
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JUNE 2021
The 2022 Applicant Mindset
How confident are 2022 applicants feeling at this stage in the recruitment cycle? Are they committed to their choices? What can HE providers do to sway their final decisions?
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JUNE 2021
Exploring International Application to the UK
How competitive is the UK's position in the global HE market and what do international applicants want from HE providers?
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MARCH 2021
The 2021 Student Mindset: What's their Outlook?
How committed applicants are to their choices, what could knock them off-course and what you can do to push them over the line?
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SEPTEMBER 2020
Isolation Generation:
Looking Ahead
Sarah Barr Miller and Josephine Hansom reflect on the research so far to predict what the year ahead will look like for the HE sector.
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SEPTEMBER 2020
What are 2021 Applicants Thinking?
We return to the beginning of the recruitment cycle to look at how 2021 applicants are feeling about going to university next year.
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JULY 2020
The Post-Deadline Mindset
How are applicants feeling towards starting university, how committed are they to their choices and how do they feel about Clearing and deferral?
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JUNE 2020
A New Decision-Making Model
We look at a new decision-making timeline for applicants and discuss the implications for universities.
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MAY 2020
Scenarios for Starting University
How are applicants' views beginning to shift now that the reality of what it will mean to start university begins to hit home.
UCAS x YouthSight
Watch the Webinar Playbacks
Access every webinar in the series so far or click the button below to view upcoming events in the series.
MAR 2022
The Applicant Mindset
Where are this year's applicants at in their decision-making process.
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JUN 2021
International Applicants
The motivations and barriers of entry for international applicants.
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MAR 2021
Registrant & Applicant Mindset
How are registrants and applicants feeling post-deadline and how can you convert them?
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NOV 2020
Pre-Deadline Decisions
UCAS look at the appetite of registrants ahead of the January 21 deadline.
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SEPT 2020
What are Applicants Thinking
Find out what the outlook is for the 2021 applicant and how you can convert this group.
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JUL 2020
The Post-Deadline Mindset
How committed are applicants to their choices and what will Clearing look like this year?
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JUN 2020
Inside the mind of the Applicant
Understand the different personas of the 2020 applicant and what each group looking for.
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MAY 2020
Thinking About September
How confident are applicants feeling and what are their expectations of starting in September?
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APRIL 2020
Awarding Grades
What is an applicant's view on the grading process and how is this impacting their decisions?
APRIL 2020
Getting A Place
How confident are applicants feeling about securing a place at university during the pandemic?
Market research for HE professionals
Win the battle for brand distinctiveness, student attraction, conversion and retention.
Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.
Get in touch with the HE research team
Do you have a project that you'd like to chat to us about?
Speak to our higher education research team and get answers from current and prospective students.
Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.
Covid Campus
Interested in more FREE insights tailored to the HE sector? Our HE research team have launched a new insight video series around how students are feeling and adapting to life on campus during the pandemic. Watch the videos and hear the answers direct from Gen Z students.
The Covid Campus: Student response has been thoughtful and adaptive
Covid Campus is the inevitable result of a difficult year, for the sector a...
Covid Campus: Online Assessments
Covid Campus: Episode 2 - Online Assessments
Covid Campus: Online Assessments
Covid Campus: Episode 3 - UCAS Choices
Success Stories
Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.
Case Study: Queen Mary University of London
How we helped Queen Mary University London make the right first impressions...
Case Study: The University of Manchester
How we helped Tthe University of Manchester improve open day conversion
Case Study: The University of Oxford
How we helped the University of Oxford bust myths about alumni relations
University of Bristol
People who work in universities build their working lives around evidence and research. To engage and influence them, we need high quality research, presented in a clear and concise way. That's what YouthSight gave us. We're now looking at working with them again, and I would recommend them with no hesitation
Market Intelligence Manager
Queen Mary University of London
There used to be a lot of guessing without hard evidence. The YouthSight tools have helped to confirm what we suspected and understand the implications
Market Analyst
UAL
We have a really collaborative relationship with YouthSight. We were keen to work with them again after the experience we had the first time, and for our staff, this research has now become a staple part of the year
Assistant Director, Brand & Marketing
Buckinghamshire New University
The YouthSight team were professional and helpful from the start. They made great suggestions about how to achieve what we wanted based on their experience
HE Thinking
Thought leadership for the HE Sector
HE Thinking
'You can’t say that!’: What students really think of free speech on campus | HEPI x YouthSight Monitor
The latest poll of undergraduates shows students' attitudes towards free speech are changing and call for universities to limited views that can cause offence.
27 Jun 2022
Read more
HE Thinking
The Student Mindset 2022 | Applicant Decision Making | UCAS x YouthSight
How confident are 2022 applicants feeling? Are they committed to their choices? What can HE providers do to sway their final decisions?
24 Mar 2022
Read more
HE Thinking
Levelling Up: Will FE Colleges Emerge in the HE Market?
It's time for FE colleges to level up their HE provision - that is, according to a new article published by FE News last week.
18 Jan 2022
Read more
Get in touch with the HE research team
Do you have a project that you'd like to chat to us about?