Higher Education

UCAS x YouthSight:
The Student Mindset

YouthSight has partnered with UCAS to bring a series of insight webinars designed to help HE professionals navigate through a uniquely challenging year.

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YOUTHSIGHT x UCAS

Webinar Write Ups

Read the highlights from the webinars on our blog, reflect on the findings from last year and apply lessons-learned to boost conversion in 2021 - or keep scrolling to access the playbacks.

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JUNE 2021

The 2022 Applicant Mindset

How confident are 2022 applicants feeling at this stage in the recruitment cycle? Are they committed to their choices? What can HE providers do to sway their final decisions?

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JUNE 2021

Exploring International Application to the UK

How competitive is the UK's position in the global HE market and what do international applicants want from HE providers?

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MARCH 2021

The 2021 Student Mindset: What's their Outlook?

How committed applicants are to their choices, what could knock them off-course and what you can do to push them over the line?

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SEPTEMBER 2020

Isolation Generation:
Looking Ahead

Sarah Barr Miller and Josephine Hansom reflect on the research so far to predict what the year ahead will look like for the HE sector.

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SEPTEMBER 2020

What are 2021 Applicants Thinking?

We return to the beginning of the recruitment cycle to look at how 2021 applicants are feeling about going to university next year.

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JULY 2020

The Post-Deadline Mindset

How are applicants feeling towards starting university, how committed are they to their choices and how do they feel about Clearing and deferral?

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JUNE 2020

A New Decision-Making Model

We look at a new decision-making timeline for applicants and discuss the implications for universities.

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MAY 2020

Scenarios for Starting University

How are applicants' views beginning to shift now that the reality of what it will mean to start university begins to hit home.

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UCAS x YouthSight

Watch the Webinar Playbacks

Access every webinar in the series so far or click the button below to view upcoming events in the series.

Register for upcoming webinars 

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MAR 2022

The Applicant Mindset

Where are this year's applicants at in their decision-making process.

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JUN 2021

International Applicants

The motivations and barriers of entry for international applicants.

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MAR 2021

Registrant & Applicant Mindset

How are registrants and applicants feeling post-deadline and how can you convert them?

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NOV 2020

Pre-Deadline Decisions

UCAS look at the appetite of registrants ahead of the January 21 deadline.

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SEPT 2020

What are Applicants Thinking

Find out what the outlook is for the 2021 applicant and how you can convert this group.

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JUL 2020

The Post-Deadline Mindset

How committed are applicants to their choices and what will Clearing look like this year?

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JUN 2020

Inside the mind of the Applicant

Understand the different personas of the 2020 applicant and what each group looking for.

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MAY 2020

Thinking About September

How confident are applicants feeling and what are their expectations of starting in September?

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APRIL 2020

Awarding Grades

What is an applicant's view on the grading process and how is this impacting their decisions?

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APRIL 2020

Getting A Place

How confident are applicants feeling about securing a place at university during the pandemic?

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Higher Education

Market research for HE professionals

Win the battle for brand distinctiveness, student attraction, conversion and retention.

Whether you need research consultancy to address your specific challenges or access to our HE Success Suite of tracking products for instant answers, the beauty of working with us is that you never start from zero. We have so much back-data, you can be assured that we'll provide you with an unrivalled head start.  

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Get in touch with the HE research team

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Speak to our higher education research team and get answers from current and prospective students.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.

Experts in:

  • Focus groups
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  • Social media monitoring
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Challenges we've solved:

  • Course development
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  • Portfolio review 
  • Brand evaluation 
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Video Series

Covid Campus

Interested in more FREE insights tailored to the HE sector? Our HE research team have launched a new insight video series around how students are feeling and adapting to life on campus during the pandemic. Watch the videos and hear the answers direct from Gen Z students. 

Watch the videos

The Covid Campus: Student response has been thoughtful and adaptive

The Covid Campus: Student response has been thoughtful and adaptive

Covid Campus is the inevitable result of a difficult year, for the sector a...
Covid Campus: Online Assessments

Covid Campus: Online Assessments

Covid Campus: Episode 2 - Online Assessments
Covid Campus: Online Assessments

Covid Campus: Online Assessments

Covid Campus: Episode 3 - UCAS Choices

Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

View case studies

Case Study: Queen Mary University of London

Case Study: Queen Mary University of London

How we helped Queen Mary University London make the right first impressions...
Case Study: The University of Manchester

Case Study: The University of Manchester

How we helped Tthe University of Manchester improve open day conversion
Case Study: The University of Oxford

Case Study: The University of Oxford

How we helped the University of Oxford bust myths about alumni relations

HE Thinking

Thought leadership for the HE Sector

'You can’t say that!’: What students really think of free speech on campus | HEPI x YouthSight Monitor
HE Thinking

'You can’t say that!’: What students really think of free speech on campus | HEPI x YouthSight Monitor

The latest poll of undergraduates shows students' attitudes towards free speech are changing and call for universities to limited views that can cause offence.
27 Jun 2022 Read more
The Student Mindset 2022 | Applicant Decision Making | UCAS x YouthSight
HE Thinking

The Student Mindset 2022 | Applicant Decision Making | UCAS x YouthSight

How confident are 2022 applicants feeling? Are they committed to their choices? What can HE providers do to sway their final decisions?
24 Mar 2022 Read more
Levelling Up: Will FE Colleges Emerge in the HE Market?
HE Thinking

Levelling Up: Will FE Colleges Emerge in the HE Market?

It's time for FE colleges to level up their HE provision - that is, according to a new article published by FE News last week. 
18 Jan 2022 Read more

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Brochure

Order the brochure

The 2021 brochure is available - simply submit your details to order your copy (available digitally or as a hard copy).  

Order

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Get in touch with the HE research team

Do you have a project that you'd like to chat to us about?

Chat to us

close button

Speak to our higher education research team and get answers from current and prospective students.

Submit your details and a member of the team will be in touch shortly. Can't wait for a response? You can also call us on 020 7374 0997.