1 in 10 young people would prefer to shop second-hand (SYN, Y25A, Aug 19)
It looks like it was a tough Christmas period for retailers, with disappointing Boxing Day sales. In fact the only retail event experiencing any growth seems to be “Takeback Thursday.” It’s another sign that we’re approaching peak stuff, and it looks like young people are leading the demand for more eco-conscious and ethical shopping options. 7% of young people already buy most of their things from charity and second-hand shops (SYN, Y25B, Aug 2019), and this number has almost doubled in under a year. Shopping second-hand is also becoming a habit – 36% of those that do it bought something second-hand in the last week, and 72% in the last month (SYN, Y46, Aug 2019). The novelty of online shopping from major retailers has also significantly diminished for young people. In December 2015 44% said they would prefer to shop online from a major retailer, but by August 2019 this figure had fallen to 28% – a decline of over a third. (SYN, Y25A). Similarly, actual high street shopping has declined amongst young people by almost 10% (SYN, Y25B). It looks like second-hand is fast becoming first choice.
Subscribe to State of the Youth Nation to read the full report along with many more like this. And if you'd like to see it in action, simply request a demo. You can also check out our free youth trends snippets on the blog.
What topics are covered in this article?
- Consumer behaviour
- Shopping habits
- Online shopping
- High street
- Thrift shops
STATE OF THE YOUTH NATION
What do I get with my subscription
- Gen Z insight
- Tracking data
- Regular webinars
- Action-orientated insight deck to inspire change