HE Success Suite

Undergraduate Success

Boost undergraduate attraction and conversion


Interviews since inception


Interviews collected annually

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Undergraduate Success - part of the HE Success Suite

Undergraduate Success is the definitive market research study on how undergraduates choose their universities. Based on over 140,000 interviews (all available) with new starters since 2006, Undergraduate Success provides a unique level of granularity, revealing importance and performance trends for your university (and every UK university) - individually and collectively at multiple levels.

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What you get

Imagine sitting down with everyone who applied to your university and interviewing them on the whole application process - and then doing the same with everyone who applied to any university in the UK.

Undergraduate Success does just that, providing the robust evidence you need to validate and shape your undergraduate recruitment strategy. This tracking product provides unrivalled competitor intelligence, exclusive trend data and powerful verbatim analysis.

In total:

  • 46 decision-making factors examined
  • 40 different variables to 'filter' or 'compare' 
  • 10 topic areas examined
  • 4 open questions for detailed verbatim analysis

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Undergraduate Success Tech Spec

Our technical specification for Undergraduate Success provides a comprehensive view of the tracking product, including a full list of features & functionality, pricing & discounts and methodology


Subscribers receive one year of unlimited access to Undergraduate Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

Unique granularity

 Benchmark your performance against your peers and competitors 

Full institution-level benchmarking available including measures of statistical significance and powerful filtering.

Explore hundreds of thousands of responses from new first-year undergraduates, providing you with the large sample size through which explore a range of groups or subgroups of prospective students, such as:

  • Your university's students v. competitor universities
  • Traditional v. aspirational audiences
  • Acceptors v. decliners
  • Target WP audience
  • Regional variations


HESS trends(1)

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Focus your marketing strategy on what really drives choice

 Explore ten core topic areas 

In a free market, understanding choice is the key to a successful marketing strategy. At the core of Undergraduate Success sit ten importance factors which have been identified as key choice drivers:

  • Reputation
  • Recommendations
  • Dealings with you
  • Costs
  • Social life
  • Future employability
  • Location
  • Campus facilities
  • Course
  • Open days


HESS UG welcome(1)

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Unique trend data

 View your university's ranking against competitors, mission groups and across the wider sector 

Discover where you rank and learn how your performance has changed over time. Gain 13 years of trended data and access an unparalleled sample size.


HESS benchmark(1)

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Learn how and why you lost out to your competitors

 Know the reasons behind the 'nos' 

Although Undergraduate Success is not a decliners study (it's more of a competitors study), it includes detailed decliner trend data that will give you the reasons why you were not selected.

Learn why applicants declined your offer and discover where you're underperforming, and with which applicants. Focus your efforts on areas of highest return.


HESS UG decliners(1)

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Drill down into the needs of your target and aspirational audiences

 Filter and compare based on over 40 analysis variables 

Filter the sample to suit your objectives, with subgroups and analysis variables that cover:

  • Demographic
  • Institutional
  • Academic
  • Attitudinal
  • Trends
  • User segmentation.


HESS UG filter(1)

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Discover the emotional drivers

 What motivates applicants - in their own words 

Unearth thousands of verbatim comments and explore unprompted responses about your institution and the wider sector.

  • What are the key reasons why applicants do
  • What are the key reasons why applicants don't convert?
  • What would they recommend?
  • What wouldn't they recommend?


verbatim HESS 1)

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HE Insight Club

All subscribers to Open Day Success automatically become part of the HE Insight Club, offering workshops, insight reports and events.  

An annual workshop tailored to your unique challenges

Galvanise your team and embed key insight into your university. Our senior researchers will apply their specialist HE knowledge to address your challenges and help you realise your ambitions.

Expert trend and insight reports

Keep up to date with regular reports throughout the year, focused on topical challenges, opportunities or threats in the HE space. Each report is exclusive to HE Success Suite subscribers and draws on the latest data from across our four tracking products.

Regular 'meet your consumer workshops'

At our events you can meet and work on ideas with your target student audience. You'll also get a chance to hear the latest insights from our experienced HE researchers and network with your peers.

Tracking Products

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