Undergraduate Success

Boost undergraduate attraction and conversion

140000

Interviews since inception

12000

Interviews collected annually

Undergraduate Success - part of the HE Success Suite

Undergraduate Success is the definitive market research study on how undergraduates choose their universities. Based on over 140,000 interviews (all available) with new starters since 2006, Undergraduate Success provides a unique level of granularity, revealing importance and performance trends for your university (and every UK university) - individually and collectively at multiple levels.

What you get

Imagine sitting down with everyone who applied to your university and interviewing them on the whole application process - and then doing the same with everyone who applied to any university in the UK.

Undergraduate Success does just that, providing the robust evidence you need to validate and shape your undergraduate recruitment strategy. This tracking product provides unrivalled competitor intelligence, exclusive trend data and powerful verbatim analysis.

In total:

46 decision-making factors examined
40 different variables to 'filter' or 'compare'
10 topic areas examined
4 open questions for detailed verbatim analysis

Request a technical specification

Analysis and Evaluation Manager

University of Plymouth

Undergraduate Success has proved invaluable for us as a source of market intelligence. The support provided by the team has been exceptional - a great level of customer service.

Subscription

Subscribers receive one year of unlimited access to Undergraduate Success and membership of our HE Insight Club. As with all our HE Success Suite trackers, we host all quantitative and qualitative data in fully-interrogable dashboards, with charts available to export and share at the click of a button.

Unique granularity

Benchmark your performance against your peers and competitors

Full institution-level benchmarking available including measures of statistical significance and powerful filtering.

Explore hundreds of thousands of responses from new first-year undergraduates, providing you with the large sample size through which explore a range of groups or subgroups of prospective students, such as:

Your university's students v. competitor universities
Traditional v. aspirational audiences
Acceptors v. decliners
Target WP audience
Regional variations

Demo

Focus your marketing strategy on what really drives choice

Explore ten core topic areas

In a free market, understanding choice is the key to a successful marketing strategy. At the core of Undergraduate Success sit ten importance factors which have been identified as key choice drivers:

Reputation
Recommendations
Dealings with you
Costs
Social life

Future employability
Location
Campus facilities
Course
Open days

Demo

Unique trend data

View your university's ranking against competitors, mission groups and across the wider sector

Discover where you rank and learn how your performance has changed over time. Gain 13 years of trended data and access an unparalleled sample size.

Demo

Learn how and why you lost out to your competitors

Know the reasons behind the 'nos'

Although Undergraduate Success is not a decliners study (it's more of a competitors study), it includes detailed decliner trend data that will give you the reasons why you were not selected.

Learn why applicants declined your offer and discover where you're underperforming, and with which applicants. Focus your efforts on areas of highest return.

Demo