Skip to Content

Celebrating Pride

What Pride means to Gen Z

Gen Z are starting to question the authenticity of the support shown by companies during Pride. A rainbow logo may no longer be enough to convince Gen Z that you share their values.

Josephine Hansom VP Youth 27/11/2021

Pride is an important celebration for young people, whether they’re from the LGBTQ+ community or not. It’s more than just a month of rainbows, it’s a celebration of inclusivity and love. Find out how your brand can join the celebration without being tokenistic.

Watch now: simply complete the form below to access the full video for free…


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.

Knowledge centre

Read More
Explore
Brand Development & Strategy | Communication Effectiveness & Optimisation | Education | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Harnessing the Power of Humanity

29/01/2024 - by Josephine Hansom
Brand Development & Strategy | Communication Effectiveness & Optimisation | Education | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Consumer Compass Europe (Q4 report)

26/01/2024 - by Alex Ward-Booth
Brand Development & Strategy | Communication Effectiveness & Optimisation | Education | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Consumer Compass Q3 2023

17/10/2023 - by Alex Ward-Booth