Youth Omnibus Surveys


Want quick, cost-effective, national coverage of hard-to-reach youth audiences?


If you’ve got just a few quick questions to ask, our omnibuses are ideal. A robust sample size of 1,000 respondents is great for:

  • quick polls to generate news coverage, e.g. during Freshers' Week
  • communication testing, e.g. graduate recruitment campaigns
  • campaign evaluation and tracking, e.g. youth brand promotions
  • new product development, concept testing and much more…

 

We run three omnibus surveys with different youth audiences every week! Each provides fast and cost-effective access to a representative sample of 1,000 respondents:

Youth omnibus (16-24-year-olds in the UK)

Young people are one of the most highly sought-after target audiences for market research, yet they are notoriously difficult to reach. Our youth omnibus gives you insight into the thoughts of 16-24 year olds across the UK – perfect for everything from press releases to idea testing and polls on topical issues.

Overview

  • 1000 completes with young people aged 16-24
  • Full national coverage
  • Sample evenly split by gender, age and education status
  • Less than a one-week turnaround (Thursday to Tuesday)
  • Customised tables and five demographic questions as standard
  • Entry price from only £1,200 including three standard questions. Further standard questions – £300 (Request our rate card for more information)

 

Deliverables

Our price includes data tables with the following five standard analysis variables:

  • Gender (male, female)
  • Age (16-18, 19-21, 22-24)
  • Region (NW, NE, Yorks and Hum, EM, WM, Eastern, SW, SE, London, Wales, N. Ireland, Scotland)
  • Education (full -time education/training, part-time education/training, not in education/training, NEET)
  • Employment (full-time employed, part-time employed, not employed, NEET)
Student omnibus (full-time undergraduates at UK universities)

We offer the UK’s only weekly dedicated student omnibus survey. With fast, cost-effective access to 1000 full time undergraduate students, what better way to explore topical issues and test new ideas?

Overview

  • 1000 completes with full-time undergraduate students enrolled at publically funded UK universities/higher education institutions
  • Full national coverage
  • UK representative by gender, course year and university type
  • Less than a one-week turnaround (Thursday to Tuesday)
  • Customised tables and four demographic questions as standard
  • Entry price from only £1,200 including three standard questions. Further standard questions – £300

Deliverables

Our price includes data tables with the following four standard analysis variables:

  • Gender (male, female)
  • Course year (1, 2, 3+)
  • University region (NW, NE, York and Hum, EM, WM, Eastern, SW, SE, London, Wales, N. Ireland, Scotland)
  • University type (Russell Group, Pre-1992, Post-1992, specialist institutions)

 

Young Professionals omnibus (recent graduates from UK universities)

We offer the UK’s only weekly dedicated Young Professionals omnibus survey, based on 1,000 interviews with graduates in their first five years after leaving university. This unique omnibus gives you insight into the whole graduate market, including everyone from early high-flyers to job-seekers.

All respondents are verified former university students, so you can be confident that your results will be accurate and reliable.

Overview

  • 1000 completes with graduates within five years of leaving UK universities/higher education institutions
  • Full national coverage
  • Evenly split sample by gender and years from graduation
  • Less than a one-week turnaround (Thursday to Tuesday)
  • Customised tables and four demographic questions as standard
  • Entry price from only £1,200 including three standard questions. Further standard questions – £300

Deliverables

Our price includes data tables with the following four standard analysis variables:

  • Gender (male, female)
  • Graduation year (1, 2, 3+)
  • Home region (NW, NE, York and Hum, EM, WM, Eastern, SW, SE, London, Wales, N. Ireland, Scotland, outside the UK & in the EU, outside the UK & outside the EU)
  • Employment status (full-time employed, part-time employed, not employed)
  • Employment sector (finance & law, engineering, manufacturing & pharmaceuticals, services, creative, public sector, construction & transport, other)
Fast

Less than a one-week turnaround – submit your questions on a Thursday and get results on Tuesday. We can accommodate almost any kind of survey question, e.g. audio and video stimuli.

Cost-effective

An entry price of only £1,200 – which includes three questions and £300 per standard question thereafter.

 

Get a quick quote

Well-managed

Our dedicated Omnibus Manager, makes sure you get personal service and expert advice every step of the way. We’ll return your results, along with a clear methodology, quickly and with no fuss.

Get a quote